How to Answer: Name some ways that developers can monetize their video games.
Advice and answer examples written specifically for an Activision Blizzard job interview.
2. Name some ways that developers can monetize their video games.
How to Answer
When you can understand how companies best make money in the video game industry, it's much easier to develop games that are responsive to that particular goal. The interviewer would like to see that you understand there are a variety of ways to earn money from video game development. If you have played any of the games created by Activision Blizzard you should be able to identify which methods they rely on for making a profit, allowing you to bring that up in your discussion.
Some earning tactics are:
- Monthly subscriptions
- Ads and sponsorships
- Micro-transactions
- Branded merchandise
Written by Rachelle Enns on December 15th, 2018
1st Answer Example
"I have played your most recent video game and saw that you use a blend of monthly subscriptions and micro-transactions to make a profit. This method is one that I appreciate the most because it gives people the option to play the basic version, or upgrade their experience should they prefer. I am also aware that branded merchandise is an excellent source of profit for popular video games, and Activision Blizzard embraces that very well."
Written by Rachelle Enns on December 15th, 2018
2nd Answer Example
"The three methods which I am most aware and experienced in, including monthly subscriptions, charge per copy, and branded merchandise. As a developer, I am experienced creating video games around all three of these models; and as a gamer, I prefer monthly subscriptions."