Why did you choose to apply to our company?

The candidate should talk about why they have chosen this company to work for and make themselves stand out. They should find a way to make their connection with the specific company special, whether it is their familiarity with the paper, or their views that resonate with the company in general. The candidate should find a way to talk about how they will emulate the values of the company in whatever they do because they have specifically chosen to work there for a good reason.