What general trends do you see in our industry?

The interviewer wants to see that you have researched their company and the industry. By understanding industry trends, you will better understand the immediate needs of the organization. Perform some online research and look for industry related news articles, read trade magazines, and research online resources. On the company website, they may mention innovative techniques or services, or perhaps they will mention upcoming trends in a company or industry blog. Utilize those pieces of information and refer to them when answering this question.