If Blue Origin, LLC asks for your feedback on what they could improve on it is best to keep your answer positive and light. Be sure to start, and finish, your suggestion with a compliment on what they are doing right.
"I have conducted a great deal of research on Blue Origin, LLC before meeting you today. I like your branding, and your online presence is strong. If I could make a suggestion, it would be to have a confirmation email sent to all online job applicants. I found the site a bit difficult to navigate and was not sure that my initial application went through successfully. Luckily, your HR department was amazing, and they called me just a few days later for a pre-screen interview."
"If you could improve on anything, I would recommend updating the website a bit more frequently and adding a blog for aerospace enthusiasts. Aerospace and defense is a popular topic for research, and you could gain many website visitors by putting a greater emphasis on your online content."
"After conducting much research on Blue Origin, I feel your online presence is very strong for all interested enthusiasts. As an individual interested in quality, your safety record also appears to be very strong!
If I could make any suggestion, it would be to create awareness and security for just how safe the new space vehicle is. For future paying passengers, it is important for them to know they are in safe hands and can trust or pick your brand over others as they make their journey into space."
Perfect answer! It's well balanced, researched, and helpful.
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