This is another technical question which the interviewer will ask to confirm your skills and experience as a Data Scientist. They want to ensure that you are qualified for the job and are familiar with a specific process that they use to analyze data to improve the results of their operations.

"Text Analytics is the process of creating meaning out of written communications. A common usage of this is in a customer experience context - examining text that was written by, to, or about customers. This helps find patterns and topics of interest and then enables the organization to take action based on what it learns. While working on a recent project involving the review of a service our organization provides, I examined the email communications between our support team and the customers. My analysis identified a specific issue that customers inquired about frequently. We then reviewed the documentation related to this and realized that it was vague and somewhat confusing. After updating the information and performing subsequent text analysis, I confirmed that the number of customer inquiries about this issue had dropped by 70%."