"If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."
