QUESTION 16 OF 30

How would you solicit new advertising business for our radio stations?

Most media companies and radio stations like iHeartMedia hire account executives who are in charge of new business development, advertising client acquisition, and prospecting. Discuss with the interviewer what you would do to drum up new advertising business for their radio station. There is no real right or wrong answer here, as the interviewer simply wants to see that you have a mind for sales and where iHeartMedia can grab onto new opportunities.

"If I were an account executive or business development professional for iHeartMedia I would first research who your target customer was, and then generate a list of businesses who have the same target customer. For instance, if your target customer is 16-25-year-old women, I would figure out which local businesses were geared to this demographic, also. Then, I would do some good old-fashioned door knocking to generate some sales!"

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iHeartMedia Mock Interview

How would you solicit new advertising business for our radio stations?

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30 iHeartMedia Interview Questions & Answers