iHeartMedia Mock Interview
Practice 30 iHeartMedia interview questions covering broadcast, digital audio, and media sales.
Question 23 of 30
Describe to me what you believe to be our radio stations' target audience.
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer would like to see that you have done adequate research on iHeartMedia before your interview. You should be able to do an online search on the demographic that iHeartMedia reaches with their radio station(s). Other ways to explore their target audience could be to check out their social media accounts, and website. Take note of the marketing language they use, the imagery, and the genres of music they primarily play.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I have researched iHeartMedia radio stations and believe that your target audience for many of your stations is the Baby Boomers, Generation X, and others who find a sense of nostalgia in classic rock. These audiences seem to love music from Bruce Springsteen, Led Zeppelin, Rush, and more. Your social media accounts show a lot of engagement from these generations as well."
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