QUESTION 6 OF 30
In a streaming-centric time, how can iHeartMedia increase the number of listeners to our radio stations?
The interviewer would like to know what your approach would be, should you be the decision maker on how to draw in a more extensive audience base. Before your interview, take the time to research some radio marketing ideas, read some case studies, or dissect the approach of your favorite radio station that you know is nailing it in the radio game. Your plan doesn't have to be air-tight, but it should be thoughtful and engaging.
"If I were in charge of increasing the listenership of an iHeartMedia radio station, I would cross-promote with other stations. This approach is one that is common in satellite radio, and from what I have seen, is very effective in traditional radio as well."
