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iHeartMedia Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

iHeartMedia believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

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iHeartMedia Interview Questions

  1. 1.

    iHeartMedia believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

      The interviewer would like to get to know you and the types of events and experiences that you consider memorable. If your example includes an iHeartMedia event; great! If it does not, that's okay too. It's more important that you come prepared to discuss the details of what made this event so memorable for you. A solid answer will show that you pay attention to detail and that you have a genuine interest in the live events industry.

      Rachelle's Answer

      "Without a doubt, the best event I have been to is Coachella. I have attended for the past four years; each one better than the next. What I find makes Coachella so amazing is the production value. The structures are a spectacle in themselves, but yet the intimacy remains. I can find everything when I need it and never feel lost despite the multiple massive stages."

      Rachelle's Answer

      "Sporting events have always been my favorite to attend, and I must say that Superbowl last year was incredibly well executed and memorable. Despite mountains of attendees, I did not have to wait in line for an unreasonable amount of time, at any point. The sound for the half-time show was on point. I felt entirely entertained the entire time. As an attendee, I felt like an important part of a long-time sporting tradition."

  2. 2.

    In your opinion, what is the future of radio?

      Talk to the interviewer about your opinion on radio, and it's future. Remain positive and avoid bashing any forms of media or sounding like a doomsayer.

      Rachelle's Answer

      "Local radio has changed a great deal over the years, especially with the launch of services such as Sirius Radio and other satellite services. It certainly hasn't made it obsolete as many predicted. I think the introduction of competition can be a good thing. It forces local radio to become more progressive and engaging. I believe this trend will continue for many years to come."

      Rachelle's Answer

      "I recently read an article that radio may be obsolete in the nearer future because of its inability to connect with Generation Z. This generation makes up nearly half of all consumers in the United States. So, the future of radio may be grim if we cannot find a way to make connections with the modern consumer. When it comes to iHeart radio stations; however, you are very much in touch with this generation, so I feel your stations will continue to thrive."

  3. 3.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

      You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using them to ensure content visibility.

      Avoid suggesting any hashtag practices that are spammy to show how you can be useful in using them market content while remaining professional.

      Rachelle's Answer

      "Hashtag campaigns are a great way to promote content in connection with a brand, an industry, and an audience. It allows content discovery by people who are interested in a particular subject - and when you're limited on space or can't use a lot of text to introduce your content, a hashtag acts as a shortcut to providing an overview. I've had great luck with using hashtags to attract new potential customers who were interested in the specific service I was marketing. They searched for the topic specifically covered by my content and may not have found it without the hashtag. Lastly, because hashtags let you boost content visibility for free, I believe they're a necessary part of any content marketing strategy."

      Rachelle's Answer

      "I've seen hashtags help with content visibility because by studying them, I can stay on top of what people are interested in at the moment. Following hashtag trends, I ensure that content is going to be interesting to the audience. This relevance factor also ensures visibility. A second way that hashtags help with promoting content is that they offer a non-costly method to direct the audience to it and encourage engagement. As an example, you can create a specific hashtag to spark conversation around a piece of content within a specific time frame and schedule a structured chat. All of these possibilities are completely free and generate a buzz around content that other methods have yet to achieve."

  4. 4.

    Describe to me what you believe to be our radio stations' target audience.

      The interviewer would like to see that you have done adequate research on iHeartMedia before your interview. You should be able to do an online search on the demographic that iHeartMedia reaches with their radio station(s). Other ways to explore their target audience could be to check out their social media accounts, and website. Take note of the marketing language they use, the imagery, and the genres of music they primarily play.

      Rachelle's Answer

      "I have researched iHeartMedia radio stations and believe that your target audience for many of your stations is the Baby Boomers, Generation X, and others who find a sense of nostalgia in classic rock. These audiences seem to love music from Bruce Springsteen, Led Zeppelin, Rush, and more. Your social media accounts show a lot of engagement from these generations as well."

      Rachelle's Answer

      "Many iHeart stations are top hits style radio station, so my knowledge and research tell me that your target audience includes Generation Z, and Gen Y primarily. I would say that most of your listeners are born between 1980-2010. Is this accurate to say?"

  5. 5.

    What do you know about the events put on by iHeartMedia?

      The interviewer at iHeartMedia needs to know that you have conducted research on their business and that you are well prepared for the interview. The more you know, the more engaged you will appear; increasing your chances of being asked to return for the next round of interviews. Talk about aspects of their business but dig deeper than the home or 'about us' pages on their company website. Mentions factors that are interesting and also highlight your excellent research abilities.

      Rachelle's Answer

      "I researched iHeartMedia extensively before applying, and also before this interview. From my understanding, your top events are the annual iHeartRadio Music Awards, the iHeart Radio Alter Ego, iHeart Country Festival, and iHeartRadio Jingle Ball. I am eager to jump into these esteemed projects and help iHeartMedia continue to achieve amazing results."

      Rachelle's Answer

      "The events by iHeartMedia that I am most familiar with include iHeartRadio Fiesta Latina and iHeart Radio Music Festival Last Vegas which I go to every year. My expertise is also in the live events industry, which is what drew me to apply. I look forward to helping you achieve even more exceptional results in the coming years."

  6. 6.

    If you had just one day to sell out a live experience, what are the three most important things you would do?

      One of the primary goals of a live event is to sell out; and, quickly! iHeartMedia prides themselves on their ability to promote and sell out a music event at record speed. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!

      Rachelle's Answer

      "If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."

      Rachelle's Answer

      "The three things I would do, to sell out a music experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."

  7. 7.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  8. 8.

    What are your 3 favorite forms of entertainment?

      The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.

      Rachelle's Answer

      "My favorite forms of entertainment have always been reality tv, talk radio, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."

      Rachelle's Answer

      "There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and radio or podcasts that focus on economics and business."

  9. 9.

    Describe to me the types of digital media you are most experienced with.

      There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the iHeartMedia job description.

      Rachelle's Answer

      "In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the iHeartMedia job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."

      Rachelle's Answer

      "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."

  10. 10.

    The media industry is all about communication. At iHeartMedia, strong communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.

      In any media related position, you must be a clear and concise communicator. Talk to the interviewer about your communication style and how you feel it will work with the communication standards set by iHeartMedia.

      Rachelle's Answer

      "I would rate my communication skills as a 9 out of 10 because they are exceptional; yet, there is always room for improvement. I would describe my communication style as thorough, upbeat, yet concise. I firmly believe that my communication skills will meet the standards you have set at iHeartMedia."

      Rachelle's Answer

      "I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."

  11. 11.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a massive company like iHeartMedia! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Rachelle's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  12. 12.

    How would you solicit new advertising business for our radio stations?

      Most media companies and radio stations like iHeartMedia hire account executives who are in charge of new business development, advertising client acquisition, and prospecting. Discuss with the interviewer what you would do to drum up new advertising business for their radio station. There is no real right or wrong answer here, as the interviewer simply wants to see that you have a mind for sales and where iHeartMedia can grab onto new opportunities.

      Rachelle's Answer

      "If I were an account executive or business development professional for iHeartMedia I would first research who your target customer was, and then generate a list of businesses who have the same target customer. For instance, if your target customer is 16-25-year-old women, I would figure out which local businesses were geared to this demographic, also. Then, I would do some good old-fashioned door knocking to generate some sales!"

      Rachelle's Answer

      "I believe in all things digital these days, so I would go to Google Trends and find out which topics were trending in my area, and to iHeartMedia target audience. From there, I would create a list of businesses related to these trends. I would approach them with this data, encouraging them to advertise on our station since we shared a target market."

  13. 13.

    Do you have experience creating marketing materials for event promotions?

      There is a science to creating marketing materials for event promotions; including the copy used, the imagery, the call to action; and even proper typography and colors. Discuss with the interviewer your past involvement in creating marketing materials for event promotions, clearly outlining your specific responsibilities. If you are newer to your career, without this type of experience, think about a similar project you may have worked on in university, for instance.

      Rachelle's Answer

      "I have worked alongside creative and design teams; involved in brainstorm sessions dedicated solely to marketing strategies. I am confident in my ability to give useful suggestions that shine an entertaining and value-driven light on the events that we promote."

      Rachelle's Answer

      "Part of my post-secondary education focused on marketing and promotions; however, I have not yet had the experience of being directly involved in the creative or decision-making process when it comes to event promotions. For one of my marketing classes, I put together an entire promotional strategy for a live music fundraiser. While creating this project, I learned a great deal about event promotions and how to best drive engagement and ticket sales. I look forward to learning more over the years with iHeartMedia."

  14. 14.

    In your opinion, what makes a memorable live experience?

      iHeartMedia has one primary goal, and that is to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!

      Rachelle's Answer

      "There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to iHeartMedia soon, helping you to craft these memorable experiences and events."

      Rachelle's Answer

      "I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from iHeartMedia."

  15. 15.

    If iHeartMedia hired you today, what would you accomplish first?

      When you start a new position, it is essential to set a goal on how you will make a positive impact quickly after being hired. Tell the interviewer what your impact goal is, should you be the successful candidate.

      Rachelle's Answer

      "When we were speaking earlier, about sales targets in this position, you mentioned that most new advertising sales professionals hit their KPI's after 120 days. If hired today, my goal would be to exceed my KPI's after the first 90 days. I plan to make a positive impact on your subscription numbers very quickly."

      Rachelle's Answer

      "If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls and set a plan to correct them."

  16. 16.

    Do you feel performance should be rewarded over experience?

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  17. 17.

    Walk me through your method for performing advertising research to understand the best channel fit for your products and services.

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  18. 18.

    Describe your experience working with digital advertising.

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  19. 19.

    Tell me about your experience in gaining corporate partnerships for live events.

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  20. 20.

    iHeartMedia controls a variety of radio stations in your area. List a few of these for me.

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  21. 21.

    How do you think that online media and streaming has changed traditional radio and broadcast media approaches in the past 10 years?

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  22. 22.

    Walk me through your experience in media and advertising.

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  23. 23.

    Of all the potential live events: music, arts, food, health & wellness; which do you bring the most experience?

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  24. 24.

    Of all the media solutions we provide at iHeartMedia, which do you know the best?

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  25. 25.

    What radio stations do you have as your presets?

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  26. 26.

    In a streaming-centric time, how can iHeartMedia increase the number of listeners to our radio stations?

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  27. 27.

    If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?

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  28. 28.

    iHeartMedia produces many events every year, all over the world. Are you willing and able to travel when necessary?

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  29. 29.

    iHeartMedia is behind some of the world's leading music events and festivals. How will you contribute to our track record of success?

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  30. 30.

    Walk me through your experience in the radio and media industry.

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