30 iHeartMedia Interview Questions & Answers
1. How would you solicit new advertising business for our radio stations?
How to Answer
Most media companies and radio stations like iHeartMedia hire account executives who are in charge of new business development, advertising client acquisition, and prospecting. Discuss with the interviewer what you would do to drum up new advertising business for their radio station. There is no real right or wrong answer here, as the interviewer simply wants to see that you have a mind for sales and where iHeartMedia can grab onto new opportunities.
1st Answer Example
"If I were an account executive or business development professional for iHeartMedia I would first research who your target customer was, and then generate a list of businesses who have the same target customer. For instance, if your target customer is 16-25-year-old women, I would figure out which local businesses were geared to this demographic, also. Then, I would do some good old-fashioned door knocking to generate some sales!"
2nd Answer Example
"I believe in all things digital these days, so I would go to Google Trends and find out which topics were trending in my area, and to iHeartMedia target audience. From there, I would create a list of businesses related to these trends. I would approach them with this data, encouraging them to advertise on our station since we shared a target market."
2. The media industry is all about communication. At iHeartMedia, strong communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.
How to Answer
In any media related position, you must be a clear and concise communicator. Talk to the interviewer about your communication style and how you feel it will work with the communication standards set by iHeartMedia.
1st Answer Example
"I would rate my communication skills as a 9 out of 10 because they are exceptional; yet, there is always room for improvement. I would describe my communication style as thorough, upbeat, yet concise. I firmly believe that my communication skills will meet the standards you have set at iHeartMedia."
2nd Answer Example
"I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all success in business. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."
3. If iHeartMedia hired you today, what would you accomplish first?
How to Answer
When you start a new position, it is essential to set a goal on how you will make a positive impact quickly after being hired. Tell the interviewer what your impact goal is, should you be the successful candidate.
1st Answer Example
"When we were speaking earlier, about sales targets in this position, you mentioned that most new advertising sales professionals hit their KPI's after 120 days. If hired today, my goal would be to exceed my KPI's after the first 90 days. I plan to make a positive impact on your subscription numbers very quickly."
2nd Answer Example
"If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls and set a plan to correct them."
4. Do you feel performance should be rewarded over experience?
How to Answer
The interviewer would like to know your thoughts on being paid based on your work performance, versus being compensated solely on your years of experience. As millennial employees continue to dominate the work scene, more and more employees are requesting compensation based on delivered results. Do you feel that you should be paid based on tenure or results? Discuss this with the interviewer and back your answer with an example, if possible.
1st Answer Example
"I feel that employees should be paid, and rewarded, based on their performance. A new employee will find motivation in being rewarded for performance, and it encourages healthy competition with tenured employees."
2nd Answer Example
"In media, performance is everything! For that reason, I do believe it should be the primary consideration when it comes to compensation, bonus' and raises. Tenure is vital to consider as well, and also continued education and training are excellent considerations."
5. In your opinion, what is the future of radio?
How to Answer
Talk to the interviewer about your opinion on radio, and it's future. Remain positive and avoid bashing any forms of media or sounding like a doomsayer.
1st Answer Example
"Local radio has changed a great deal over the years, especially with the launch of services such as Sirius Radio and other satellite services. It certainly hasn't made it obsolete as many predicted. I think the introduction of competition can be a good thing. It forces local radio to become more progressive and engaging. I believe this trend will continue for many years to come."
2nd Answer Example
"I recently read an article that radio may be obsolete in the nearer future because of its inability to connect with Generation Z. This generation makes up nearly half of all consumers in the United States. So, the future of radio may be grim if we cannot find a way to make connections with the modern consumer. When it comes to iHeart radio stations; however, you are very much in touch with this generation, so I feel your stations will continue to thrive."
6. What do you know about the events put on by iHeartMedia?
How to Answer
The interviewer at iHeartMedia needs to know that you have conducted research on their business and that you are well prepared for the interview. The more you know, the more engaged you will appear; increasing your chances of being asked to return for the next round of interviews. Talk about aspects of their business but dig deeper than the home or 'about us' pages on their company website. Mentions factors that are interesting and also highlight your excellent research abilities.
1st Answer Example
"I researched iHeartMedia extensively before applying, and also before this interview. From my understanding, your top events are the annual iHeartRadio Music Awards, the iHeart Radio Alter Ego, iHeart Country Festival, and iHeartRadio Jingle Ball. I am eager to jump into these esteemed projects and help iHeartMedia continue to achieve amazing results."
2nd Answer Example
"The events by iHeartMedia that I am most familiar with include iHeartRadio Fiesta Latina and iHeart Radio Music Festival Last Vegas which I go to every year. My expertise is also in the live events industry, which is what drew me to apply. I look forward to helping you achieve even more exceptional results in the coming years."
7. What are your 3 favorite forms of entertainment?
How to Answer
The interviewer would like to know the types of media and entertainment that you enjoy consuming regularly. Talk to the interviewer about your favorite forms of entertainment and be sure to include why they are your top choice.
1st Answer Example
"My favorite forms of entertainment have always been reality tv, talk radio, and celebrity-based news. I have always wanted to become a gossip columnist and find that these forms of entertainment spark my creativity and keep me informed on trends in the media."
2nd Answer Example
"There are so many great forms of entertainment media available to us. I am more traditional and would say that my favorite forms still include print media, documentaries, and radio or podcasts that focus on economics and business."
8. Walk me through your method for performing advertising research to understand the best channel fit for your products and services.
How to Answer
To answer this question, think about the times you've been involved in deciding where to advertise. Provide the interviewer with an example or two of times when you performed research to determine what advertising channels would be most effective and how you came to that conclusion. You can use examples of decision-driving attributes of each channel like audience segment, reach, cost, etc.
Do not discuss any other stage of advertisement planning or market research. Your answer should show that you have a deliberate process for deciding where to advertise.
1st Answer Example
"There a few factors I take into consideration to determine channel fit for campaigns. In the past, I've gathered data on the customer base then used a chart template to visually compare all of the channels I could utilize to reach them. The chart listed each channel, its cost, effectiveness, and reach. I've scored the channels on each section, then reviewed the overall scores to help me determine which would be the most suitable for my campaign. There have been other factors that weigh into my decision, but this chart is a helpful tool to streamline the decision-making process."
2nd Answer Example
"For me, determining which advertising channels to pursue is a process driven by data. I always look at the big picture first, studying the audience base and their preferences, historical data from past campaigns, platform performance, and considering budgetary parameters. I gather all of this information in one place where I can review it, and my other team members, along with my client, can review the process. In reviewing this information, I can estimate what the best channels will be for a particular campaign."
9. Describe to me what you believe to be our radio stations' target audience.
How to Answer
The interviewer would like to see that you have done adequate research on iHeartMedia before your interview. You should be able to do an online search on the demographic that iHeartMedia reaches with their radio station(s). Other ways to explore their target audience could be to check out their social media accounts, and website. Take note of the marketing language they use, the imagery, and the genres of music they primarily play.
1st Answer Example
"I have researched iHeartMedia radio stations and believe that your target audience for many of your stations is the Baby Boomers, Generation X, and others who find a sense of nostalgia in classic rock. These audiences seem to love music from Bruce Springsteen, Led Zeppelin, Rush, and more. Your social media accounts show a lot of engagement from these generations as well."
2nd Answer Example
"Many iHeart stations are top hits style radio station, so my knowledge and research tell me that your target audience includes Generation Z, and Gen Y primarily. I would say that most of your listeners are born between 1980-2010. Is this accurate to say?"
10. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?
How to Answer
Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.
The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.
Every dollar counts, even if you are working for a massive company like iHeartMedia! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.
1st Answer Example
"Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."
2nd Answer Example
"Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."
11. Describe your experience working with digital advertising.
How to Answer
Before getting into the details of your technical experience, hiring managers would like assurance that you know the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising, but also make an effort to describe your knowledge in this area.
1st Answer Example
"My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the Account Managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver, and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."
2nd Answer Example
"In a few of my previous positions, I had the opportunity to work with the Marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising could be and the importance of using the right technology for each step of the process. This tech gives the digital advertising campaign the best chance of meeting its goals."
12. Tell me about your experience in gaining corporate partnerships for live events.
How to Answer
A significant part of funding certain events with iHeartMedia could be securing corporate sponsorships or advertisers. The interviewer would like to see that you have experience working with potential sponsors, ironing out the details of their advertising efforts. If you do not have experience working with corporate partnerships, be sure to highlight the fact that you are eager to learn and that you will be comfortable with future tasks surrounding sales and promotions.
1st Answer Example
"In my current position we have longstanding relationships with big brands such as Adidas, Coca-Cola, and Wells Fargo. My responsibilities with these partnerships have included identifying, and tracking new prospects as well as approaching them via phone or email. When required, I will source the decision makers and make an appointment to pitch them. My success rate has been very high, and I would be happy to share with you my approach to pitching new sponsorships."
2nd Answer Example
"Being new to my career, my responsibilities have not yet included working directly with corporate sponsors or advertisers. With that said, I do have sales training and cold calling experience that could be beneficial to iHeartMedia when it comes to securing new corporate partnerships for a variety of events."
13. Do you have experience creating marketing materials for event promotions?
How to Answer
There is a science to creating marketing materials for event promotions; including the copy used, the imagery, the call to action; and even proper typography and colors. Discuss with the interviewer your past involvement in creating marketing materials for event promotions, clearly outlining your specific responsibilities. If you are newer to your career, without this type of experience, think about a similar project you may have worked on in university, for instance.
1st Answer Example
"I have worked alongside creative and design teams; involved in brainstorm sessions dedicated solely to marketing strategies. I am confident in my ability to give useful suggestions that shine an entertaining and value-driven light on the events that we promote."
2nd Answer Example
"Part of my post-secondary education focused on marketing and promotions; however, I have not yet had the experience of being directly involved in the creative or decision-making process when it comes to event promotions. For one of my marketing classes, I put together an entire promotional strategy for a live music fundraiser. While creating this project, I learned a great deal about event promotions and how to best drive engagement and ticket sales. I look forward to learning more over the years with iHeartMedia."
14. iHeartMedia controls a variety of radio stations in your area. List a few of these for me.
How to Answer
This question is meant to test the amount of research you did on iHeartMedia before your interview. If you go into the meeting to 'wing it'; chances are, a question like this will reveal how engaged you are in the interview process. Discuss which ones iHeartMedia has in their portfolio, that play in your area. Bonus points if you mention a radio station of theirs that you listen to most often.
1st Answer Example
"I understand that iHeartMedia has an interest in a variety of media solutions such as hot hits, country music, talk, and even sports radio. The station that I am most familiar with, and listen to in my car every day is 104.7 KISS FM. I appreciate the variety of music that you play, and the commercial-free hour while I am on my commute home from work!"
2nd Answer Example
"iHeartMedia has an impressive media portfolio which includes hundreds of radio stations all over North America. I am most familiar with Hot 98.3 and The Bull 97.1. I look forward to joining your successful media company and learning more about your extensive reach in radio."
15. Describe to me the types of digital media you are most experienced with.
How to Answer
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the iHeartMedia job description.
1st Answer Example
"In my current role, I work primarily with online channels such as YouTube and IGTV, creating video content. I also have experience working on projects related to gamification ads. I saw in the iHeartMedia job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
2nd Answer Example
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
16. How do you think that online media and streaming has changed traditional radio and broadcast media approaches in the past 10 years?
How to Answer
The radio industry is ever-changing, and all types of media outlets have been scrambling to keep up with the introduction of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional radio and broadcast since the introduction of online media.
1st Answer Example
"Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional broadcast and radio methods have become lighter and more entertainment-driven because of this."
2nd Answer Example
"I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that local radio stations are often struggling with ad sales, as many advertisers are choosing to focus on digital marketing strategies."
17. Walk me through your experience in media and advertising.
How to Answer
The interviewer at iHeartMedia is looking for an overview of your background as it relates to their industry. Because this question is so open ended, it can be easy to run away with your answer and even put your foot in your mouth.
Offer a less than 5 minute brief of your related education or training, and then touch on the last 5-10 years of your career, depending on how far along you are in your professional career. You can discuss any related volunteer experience and don't forget to talk about any extraordinary skills you may have.
1st Answer Example
"I have experience outside of my career in radio; however, it's primarily customer service based and not truly related to the media marketing career that I am focused on pursuing today. After graduating from ABC University with a degree in broadcast marketing, I worked for a local station that produced for both radio and television. The position taught me a great deal; however, they recently closed their doors due to fierce competition. Now, I am seeking a role related to my education but in a more lucrative environment."
2nd Answer Example
"I recently graduated with my diploma in broadcast media, so this is the first professional role that I have pursued. Before attending school, I spent a lot of my time volunteering at the humane shelter, working with abandoned and homeless animals. While attending post-secondary school, I worked as a hostess at a local pub. That role taught me a great deal about multi-tasking, customer service, and even math. I look forward to forging a wonderful career with your media organization."
18. Of all the potential live events: music, arts, food, health & wellness; which do you bring the most experience?
How to Answer
The interviewer would like to know where your specialty is when it comes to live events. Live events come in many forms, including sporting events, concerts, retreats, speaking conferences, forums, and more. Come to your interview prepared to discuss where you are most experienced. If you have a portfolio of work, be sure to bring this with you. If you are newer to your career and have not formed a preference yet; that is okay! Discuss with iHeartMedia the fact that you are ready to cut your teeth on any new industry or event type.
1st Answer Example
"For the past six years I have been working on sporting and music events. I have helped create events big and small; local and global. I understand that iHeartMedia works within music events, awards shows, and festivals, and that is of significant interest to me. Because of my experience in the music genre, I could make an impact at iHeartMedia very quickly."
2nd Answer Example
"My education is in entertainment marketing. For that reason, I feel that I would be a quick study when it comes to putting together music events and festivals. I am eager to learn multiple areas of live event curation and marketing and would be happy with any opportunity you present to me at iHeartMedia."
19. In your opinion, what makes a memorable live experience?
How to Answer
iHeartMedia has one primary goal, and that is to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!
1st Answer Example
"There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to iHeartMedia soon, helping you to craft these memorable experiences and events."
2nd Answer Example
"I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from iHeartMedia."
20. What methods do you use, to work within a brand's voice consistently?
How to Answer
When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.
1st Answer Example
"One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."
2nd Answer Example
"I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."
21. Of all the media solutions we provide at iHeartMedia, which do you know the best?
How to Answer
It is imperative to research iHeartMedia before you go in for your interview. Be sure to look carefully through the brands' section on their website as well as anything to do with their events and recent projects. iHeartMedia delivers media solutions that include radio, digital, mobile, social, live events, and on-demand entertainment.
1st Answer Example
"I researched iHeartMedia a lot before coming here today and see that you hold a variety of events and festivals, along with your popular radio stations. Events management and promotion is one area that I specialize in as well. Because of my previous achievements in live events and music industry, I feel that I could make an impact right away."
2nd Answer Example
"I would say that, without a doubt, designing and promoting music festivals is the area that I know best when it comes to the entertainment industry. I am familiar with iHeartMedia and the events that you hold, such as the annual iHeartRadio Music Awards and the iHeart Country Festival and look forward to joining your talented teams."
22. Tell me about your experience using hashtags to increase the visibility of your social media content.
How to Answer
You can answer with working knowledge of how hashtags allow posts to be found across platforms or give examples of specific experiences you've had with using them to ensure content visibility.
Avoid suggesting any hashtag practices that are spammy to show how you can be useful in using them market content while remaining professional.
1st Answer Example
"Hashtag campaigns are a great way to promote content in connection with a brand, an industry, and an audience. It allows content discovery by people who are interested in a particular subject - and when you're limited on space or can't use a lot of text to introduce your content, a hashtag acts as a shortcut to providing an overview. I've had great luck with using hashtags to attract new potential customers who were interested in the specific service I was marketing. They searched for the topic specifically covered by my content and may not have found it without the hashtag. Lastly, because hashtags let you boost content visibility for free, I believe they're a necessary part of any content marketing strategy."
2nd Answer Example
"I've seen hashtags help with content visibility because by studying them, I can stay on top of what people are interested in at the moment. Following hashtag trends, I ensure that content is going to be interesting to the audience. This relevance factor also ensures visibility. A second way that hashtags help with promoting content is that they offer a non-costly method to direct the audience to it and encourage engagement. As an example, you can create a specific hashtag to spark conversation around a piece of content within a specific time frame and schedule a structured chat. All of these possibilities are completely free and generate a buzz around content that other methods have yet to achieve."
23. If you had just one day to sell out a live experience, what are the three most important things you would do?
How to Answer
One of the primary goals of a live event is to sell out; and, quickly! iHeartMedia prides themselves on their ability to promote and sell out a music event at record speed. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!
1st Answer Example
"If I had less than 24 hours to sell out an event, I would create FOMO, lean into a scarcity mindset, and leverage my network as if my life depended on it. To create FOMO, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."
2nd Answer Example
"The three things I would do, to sell out a music experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."
24. What radio stations do you have as your presets?
How to Answer
Chances are, you listen to the radio in the car, at work, or while you're getting ready for your day. Of course, the interviewer wants to hear that you listen to an iHeartMedia station now and then. There is no need to be dishonest if you don't tune into one of their stations; however, try getting some time in as a listener before your interview.
1st Answer Example
"My top three go-to radio stations are 98.5 The Fox, Comedy 800, and Alternative Rewind Radio! I have The Fox as my go-to station in my car because the music pumps me up for my day at work. I also really like the radio personalities on that station. They are so entertaining and engaging."
2nd Answer Example
"Of course, iHeartMedia stations are in my presets! My favorites are 105.5 The Beat and KIX Country 92.9 because the radio personalities do such a great job keeping me entertained between songs. I listen to the radio in my car all the time. Volume up, windows down, wind in my hair!"
25. iHeartMedia believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?
How to Answer
The interviewer would like to get to know you and the types of events and experiences that you consider memorable. If your example includes an iHeartMedia event; great! If it does not, that's okay too. It's more important that you come prepared to discuss the details of what made this event so memorable for you. A solid answer will show that you pay attention to detail and that you have a genuine interest in the live events industry.
1st Answer Example
"Without a doubt, the best event I have been to is Coachella. I have attended for the past four years; each one better than the next. What I find makes Coachella so amazing is the production value. The structures are a spectacle in themselves, but yet the intimacy remains. I can find everything when I need it and never feel lost despite the multiple massive stages."
2nd Answer Example
"Sporting events have always been my favorite to attend, and I must say that Superbowl last year was incredibly well executed and memorable. Despite mountains of attendees, I did not have to wait in line for an unreasonable amount of time, at any point. The sound for the half-time show was on point. I felt entirely entertained the entire time. As an attendee, I felt like an important part of a long-time sporting tradition."
26. In a streaming-centric time, how can iHeartMedia increase the number of listeners to our radio stations?
How to Answer
The interviewer would like to know what your approach would be, should you be the decision maker on how to draw in a more extensive audience base. Before your interview, take the time to research some radio marketing ideas, read some case studies, or dissect the approach of your favorite radio station that you know is nailing it in the radio game. Your plan doesn't have to be air-tight, but it should be thoughtful and engaging.
1st Answer Example
"If I were in charge of increasing the listenership of an iHeartMedia radio station, I would cross-promote with other stations. This approach is one that is common in satellite radio, and from what I have seen, is very effective in traditional radio as well."
2nd Answer Example
"Three words: contests, contests, contests! I was listening to a station in the past that offered a $10K prize on the first of every month. Stats show that this contest increased their listenership by a whopping 27% by the second month. This contest was very generous; however, the upside from their advertisers far outweighed the cost of running the monthly promotion."
27. If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?
How to Answer
iHeartMedia would like to see that you are confident in your ability to achieve results for their business, regardless of the expensive tools or large marketing budgets that may be on hand. Discuss, hypothetically, what your approach would be if you needed to hype an event using social media, but with no advertising budget. Feel free to get creative and show off your creative thinking!
1st Answer Example
"If I had no budget for ad spend and needed to promote an event on social media, I would use a free trial of an application called Klear to source social influencers in the same realm as the event I was promoting. I would then approach those influencers to promote our gig in exchange for free tickets. Then, I would DM all of our followers on every platform an eye-catching event poster with special early-bird pricing for a limited time."
2nd Answer Example
"I believe that social media can be powerful; with or without an advertising budget. I would first send a direct message to our loyal followers on platforms such as Instagram, Twitter, and Facebook. I would send out member-only pricing with a CTA for people to reserve their tickets. I would be sure to utilize the right hashtags and would engage micro-influencers; asking them to post about our event in exchange for free swag or merch."
28. iHeartMedia produces many events every year, all over the world. Are you willing and able to travel when necessary?
How to Answer
Since iHeartMedia has many interests around the country, the interviewer would like assurance that you are open to travel opportunities. Discuss any work-related trips you may have taken in the recent past, and express your level of willingness when it comes to travel. If you are not sure of the travel requirements with iHeartMedia, be sure to ask questions like how many overnight trips you would be expected to take, or what the travel expectations look like in general.
1st Answer Example
"I understand that the events industry requires a great deal of travel, and I am happy to deliver on those needs. In my current position, I travel for shows, conferences, or pitch meetings as needed. Could you share with me a bit more about the travel requirements for this position?"
2nd Answer Example
"As an event marketing professional, I am accustomed to a great deal of travel. Currently, I spend approximately half of my month on the road for overnight trips. Your job posting mentioned one week of travel would be required per month. Is this correct?"
29. iHeartMedia is behind some of the world's leading music events and festivals. How will you contribute to our track record of success?
How to Answer
iHeartMedia has an excellent track record of success, and the interviewer wants to know exactly how you plan to contribute to it. This question is similar to 'why should we hire you?' in the sense that they are asking you to draw out a specific set of skills that no other candidate will have. Be compelling in your answer since this is your opportunity to sell yourself!
1st Answer Example
"I am very impressed by what iHeartMedia has been able to achieve in the live events and music festival space in a short amount of time. It's highly competitive; however, you remain top of mind for people wanting unbeatable music entertainment because of your unwavering dedication to entertaining and immersive experiences. I will contribute to this success by showing levels of dedication and follow through that is uncommon in the workplace. I am always very responsive with an upbeat and open approach. You will not be disappointed in my performance if you choose to hire me."
2nd Answer Example
"I will contribute to your track record of success with my recent education in Entertainment Marketing and my natural ability to act as a leader, even when I am not in a formal leadership position. I believe my success with iHeartMedia will come from having all of the hard skills that you are looking for, whether learned in school or gained through my internship experience. I am well networked and like to stay informed of best practices in the events industry."
30. Walk me through your experience in the radio and media industry.
How to Answer
Take a few minutes to walk the interviewer through your resume. Highlight any particular experience you may have with media and radio. Be concise and be sure to avoid speaking poorly of any previous employers and experiences.
1st Answer Example
"I began my career in media in a volunteer role with my local radio station. From there, I started to assist with writing broadcast scripts. I left that role to attend university and recently graduated with my communications degree. I am now looking for my first opportunity in media, and very much look forward to seeing my career grow with iHeartMedia."
2nd Answer Example
"I have been working in the television and radio industry for the past eight years. After graduating with my degree in Media Studies and Mass Media, I joined our local radio station as a content writer. From there, I took on a role as a junior editor; then a team leader for a small team of editors. At this point, I am now looking for an opportunity to grow, which is why I applied for this role with iHeartMedia. I love this industry and look forward to continuing my success here."