"We're focusing on curious readers and lifelong learners. Faced with an increasingly untrustworthy digital ecosystem and the ubiquity of low-quality news and guidance, these curious readers and lifelong learners need information they can rely on to help them understand and engage with the world. Their unifying characteristic isn't politics, finances, geography or demographics. It's independent thinking, civic engagement and interest in other cultures, perspectives and experiences."

"I honestly can't remember the last time I had a conversation with an uninformed individual which resulted in a debate. The last time I discussed with someone who shared their polarized political opinions with me, I simply listened to what they expressed, asked questions to ascertain why they felt disenfranchised, and talked about those issues instead. I shared my knowledge about the source of the problems plaguing their demographic, validated the complaints they had, which were valid, and changed the subject in a courteous manner whenever they shared incorrect information or distorted the facts. I wouldn't say I was offended by the fact that they shared what they did. Rather, I felt sad that they were fed misinformation from unreliable sources when they were obviously interested in the truth. They just didn't trust the truth initially when they heard it, because it wasn't offered to them in a way that resonated with their life. So I saw that as the problem, and that was my takeaway from the conversation."