What is your framework for delivering work that doesn't feel forced, and speaks effortlessly to your target audience?
"My system for approaching a piece of writing will depend on how much I know on the topic, how long the piece is, and where it will be published. For an e-book for instance, where it's easy to get off the rails and remain focused, I will first gather all of my research and then decide on an angle. Working backward, I think about the end. What do the readers want to get out of this book? Once that question is answered, I create a full outline using a mindmap. Then, I flesh out the chapters."
The interviewer would like to know your process when it comes to starting and working through a project. As a writer, it's crucial that you have a structured framework, or an underlying system, to ensure that your work always flows naturally. Discuss how you approach a project, step by step.
"It is important to me that I begin each project by following a structure that I created for myself a few years ago. First, I begin with fleshing out to whom I am writing. Then, I write a partial conclusion, deciding what pain point or problem it is for the reader. Next, I create bullet points that I will return to and build up later. The introduction is the last thing that I write. Once I have the skeleton of the written piece, I can wordsmith the article, ensuring it speaks in the correct tone and flows appropriately."
