How to Answer: Are you familiar with sales copy and writing pitches? If so, what are the most important factors in writing an effective pitch?
Advice and answer examples written specifically for a Writer job interview.
5. Are you familiar with sales copy and writing pitches? If so, what are the most important factors in writing an effective pitch?
How to Answer
A great copywriter will understand the basics of a pitch, and how to incorporate pitch writing effectively in every piece of copy. If you have taken any coursework on writing pitches, or pitch decking, talk to the interviewer about this education. Perhaps you have self-taught, or watched a ton of IGTV videos on the topic, from Neil Patel, Gary Vee, or Oren Klaff. Discuss what you know, assuring the interviewer that you can write compelling sales copy.
Written by Rachelle Enns on December 20th, 2018
1st Answer Example
"Just last year I paid for the Oren Klaff pitch mastery program called Pitch Anything. The program was worth every penny because what I learned dramatically increased my ability to write compelling sales copy and pitches. The basics of that course taught me how to set the frame, tell the story, reveal the intrigue, offer the prize, nail the hook point, and get the deal."
Written by Rachelle Enns on December 20th, 2018
2nd Answer Example
"I have created some Facebook copy, retargeting ads, and a variety of segmented email campaigns, all with excellent sales copy. The bulk of my training is from personal research and independent learning. I am great with writing compelling call to actions as well as headlines that drive conversions. Although my education is not formal, my work has seen open rates as high as 36% and record-breaking click-through rates for my current employer. I feel my method is effective because I know how to search for the pain point, reveal just part of the solution, and ask for the sale."
Written by Rachelle Enns on December 20th, 2018