In your opinion, what is the top cardinal sin in content marketing?

These days, a great writer will also be well versed in content marketing. The two topics often go hand-in-hand, and the interviewer wants to see that you are capable of creating content around modern marketing strategies. Discuss the biggest mistakes that you see in content marketing today, and then express how, as a writer, you avoid those pitfalls.

"Content marketing is a robust topic and one that, as a writer, I need to remain knowledgeable in at all times. Right now, at a time when content needs to be pushed out on a near-hourly basis, I see the biggest mistake is when companies publish content just for the sake of publishing. This strategy does more harm than good because it dilutes your content and frustrates your audience. It's much more valuable to have 50 engaged readers, who will click your call to action, than 1500 readers who swipe away or unsubscribe, the moment your content reaches them."