How to Answer: In your opinion, what is the top cardinal sin in content marketing?
Advice and answer examples written specifically for a Writer job interview.
9. In your opinion, what is the top cardinal sin in content marketing?
How to Answer
These days, a great writer will also be well versed in content marketing. The two topics often go hand-in-hand, and the interviewer wants to see that you are capable of creating content around modern marketing strategies. Discuss the biggest mistakes that you see in content marketing today, and then express how, as a writer, you avoid those pitfalls.
Written by Rachelle Enns on December 20th, 2018
1st Answer Example
"Content marketing is a robust topic and one that, as a writer, I need to remain knowledgeable in at all times. Right now, at a time when content needs to be pushed out on a near-hourly basis, I see the biggest mistake is when companies publish content just for the sake of publishing. This strategy does more harm than good because it dilutes your content and frustrates your audience. It's much more valuable to have 50 engaged readers, who will click your call to action, than 1500 readers who swipe away or unsubscribe, the moment your content reaches them."
Written by Rachelle Enns on December 20th, 2018
2nd Answer Example
"Putting out amazing content without having an 'ask' or a call to action, is one of the most significant mistakes that I see writers and marketers make today. When you do not ask the reader to do something, such as buy your e-book, share the article, or subscribe to your content, you are missing out on profitable opportunities."
Written by Rachelle Enns on December 20th, 2018