Writer Mock Interview
Practice 30 Writer interview questions covering storytelling, editing, and communication skills.
Question 29 of 30
In a landscape where most content is ignored, how do you ensure your content gets well-deserved attention?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"To ensure my content gains attention, I first make sure that I have a full understanding of the audience, and what their biggest problem may be. I write a headline that creates curiosity surrounding that problem. Then, I let the reader know that a solution is available...if they keep reading. I have training in writing pitches and sales copy, so there is a multitude of other writing techniques that I incorporate to ensure my content is impossible to ignore."
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
Our world is incredibly content rich these days, and so, the struggle is to ensure that your content is seen and heard in this noisy landscape. As a writer, you know that it's essential to release exciting and well-researched work, but the interviewer wants to see that you also understand how critical it is to deliver pieces that are share-worthy, with the potential of going viral. Discuss how you ensure that your content gets the attention it deserves.
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
"I recently completed training with Billy Gene Marketing, who taught me to ask three questions when putting out a piece of content. Is it entertaining? Does it educate? Does it ask the audience to take a specific action? When it comes to entertaining, I ensure that my content stops people in their tracks. Second, they will always come back for more if they learned something from your content. They will also be more likely to share it and tell their friends about it. Lastly, when you ask your audience to act, which can be a simple call to action, you are gaining a small commitment from them. These three rules of content marketing have never steered me wrong."
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