"I recently completed training with Billy Gene Marketing, who taught me to ask three questions when putting out a piece of content. Is it entertaining? Does it educate? Does it ask the audience to take a specific action? When it comes to entertaining, I ensure that my content stops people in their tracks. Second, they will always come back for more if they learned something from your content. They will also be more likely to share it and tell their friends about it. Lastly, when you ask your audience to act, which can be a simple call to action, you are gaining a small commitment from them. These three rules of content marketing have never steered me wrong."
