One of the most critical factors of content success is ensuring you create it for the correct audience. The interviewer would like to know that you have a keen interest in getting to know their target audience, and their industry, ensuring that your copy makes a significant impact on their sales, conversions, and other important KPIs. Some steps you could take include getting to know their marketing list, their biggest customers, how they segment their email marketing, and whom exactly makes up the bulk of their followers on social media.

"I have been following your company on all social media platforms, analyzing from my end whom your primary audience is, who currently engages with your content on a consistent basis, and what their lifestyles appear to be. If I am the successful candidate, I will dig into your analytics right away to find the patterns that I need to lock down a writing style, and voice, that will best resonate."