The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?

The interviewer would like to see that you have a full understanding of conversions and what it means to keep your employers return on investment in mind when creating content. Primarily, this question will apply to content published online since there are straightforward ways to measure conversions and audience engagement. Share how your work engages an audience, prompting them to act.

"I recently read that the average company spends 200-350 per day on social media advertising. That is a budget that adds up quickly, especially if there is little to no return. I make sure that my work generates conversions by first getting ideas from the audience or my employers' customers. When I know for a fact that I am writing about a topic that is interesting to them, I know it will convert. Second, I make sure to educate the reader. When your audience learns something from you, they are much more likely to subscribe, return to your site, or share your content."