Writer Mock Interview
Practice 30 Writer interview questions covering storytelling, editing, and communication skills.
Question 30 of 30
The cost of conversions continues to rise for companies, no matter the industry. How does your work improve conversions and ROI for each client?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I keep conversions top of mind in each piece of content that I create. To convert these days, and to see an ROI on big advertising dollars, one must put out well-researched content that entertains and educates at the same time. Also, allowing for a two-way conversation is very important. This idea means opening up the comments section and avoiding the 'post and ghost' where you post an article or piece of content and are not around to address questions or comments. Reader engagement is critical in our digital age where new material is released every second."
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
The interviewer would like to see that you have a full understanding of conversions and what it means to keep your employers return on investment in mind when creating content. Primarily, this question will apply to content published online since there are straightforward ways to measure conversions and audience engagement. Share how your work engages an audience, prompting them to act.
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
"I recently read that the average company spends 200-350 per day on social media advertising. That is a budget that adds up quickly, especially if there is little to no return. I make sure that my work generates conversions by first getting ideas from the audience or my employers' customers. When I know for a fact that I am writing about a topic that is interesting to them, I know it will convert. Second, I make sure to educate the reader. When your audience learns something from you, they are much more likely to subscribe, return to your site, or share your content."
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Jaymie
A real coach, not AI. I read every answer myself and write back with personalized feedback.
Typically responds within 24 hours.
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