"There are a lot of layers to understanding a Target Audience - what they like, what they say, what they resonate with, what impacts them, and so on. When I am preparing myself for an unfamiliar Target Audience, I try to immerse myself as fully as possible and put myself as closely in the shoes of a member of that audience as possible, through movies, music, articles, and more. I try to explore what current events and topics are most relevant to that audience in whatever time period is appropriate for the translation. Depending on my ability and proximity, I might even consult with a specialist in or, better yet, a member of that audience throughout the translation process."