Financial Analyst Mock Interview
Practice 40 Financial Analyst interview questions covering modeling, valuation, and technical competency.
Question 14 of 40
Which is more beneficial - to increase price by one percent OR to increase customer base by one percent?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
This question concerns the cost of retaining customers versus acquiring new customers. It sounds more like a problem-solving math question, but it's pretty straightforward. To answer this question, explain your knowledge of customer retention and acquisition. You can share what you have learned from your clients and how you prioritize them to maintain relationships and give them the results they need.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I believe that customer retention and investing more in your customers should take precedence over increasing prices. You could lose your customers in the meantime, which will end up costing the company more in the long run. I believe it is more beneficial to increase your customer base every time."
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