How to Answer: What do you think we could do better?
30. What do you think we could do better?
The Goal
As a candidate, you have a unique advantage because you have gone through the company's hiring process and have performed unbiased research on the organization. For that reason, the interviewer wants to know your insights and observations regarding opportunities for business improvements. The goal of your response is to discuss what you have observed as a candidate or even as a recent customer.
Written by Rachelle Enns on January 8th, 2022
What to Avoid
Avoid approaching this question with a 'savior complex' by insinuating that you can fix all of the company's problems when hiring you. The interviewer doesn't want to hear that you have all of the answers (since nobody does), and they also do not want a long list of improvements you believe the company should make. Instead, show thoughtfulness by mentioning both a positive and a negative factor and then bring your response back to how you can assist.
Written by Rachelle Enns on January 8th, 2022
Pro Tip
Your interviewer might ask this question in other forms, including:
- What do you think we could do better?
- How do you think you could improve our company if we hired you?
- If this were your company, what would you do differently?
Be prepared to answer the question, 'What do you think we could do better?' in various forms.
Written by Rachelle Enns on January 8th, 2022
How to Answer
Begin your response with a compliment about what you've seen and experienced so far. Then, bring in an observation regarding what you think the hiring company could do better. Whenever possible, loop in another positive statement so that your answer sounds thoughtful and balanced. Your response should focus on what you can do (specific action steps) to help the company improve on its potential weaknesses. Ensure that your answer is not a severe critique. Instead, it's a thoughtful observation on an area where there is room for improvement and you can assist.
Written by Rachelle Enns on January 8th, 2022
Answer Example
"I have been through much of Company ABC's hiring process, and I must say that this company has the fastest callback time, and your team is the most responsive overall. The only point I could mention is that the job portal was a bit tough to navigate on my mobile phone. This factor aside, I am thrilled with the candidate experience your company has created. I look forward to joining the team and contributing to this exceptional workplace culture."
Written by Rachelle Enns on January 8th, 2022
Admin Example
"I did notice that Company ABC's social media profiles could be stronger. Company profiles on LinkedIn, Facebook, and even Instagram can be helpful resources for candidates. I set these social profiles up for my previous employer and would be happy to do the same for you, should I be the successful candidate."
Written by Rachelle Enns on January 8th, 2022
Manager Example
"I have heard excellent things about this organization, including how Company ABC managed its 2008 merger. You mentioned in our previous interview that the company could be more efficient in the hiring process. This task is one that I can certainly help with once I am on board. I have a lot of experience in talent selection and corporate DEI planning."
Written by Rachelle Enns on January 8th, 2022
Marketing Example
"I find Agency ABC highly creative yet a touch underrated compared to other local agencies. I believe your value proposition could be pushed further by strategically leveraging social media channels. This approach is something I can certainly help to deliver."
Written by Rachelle Enns on January 8th, 2022
Retail Example
"I truly appreciate the effort Company ABC puts into its onboarding process and how quickly your team has moved with my candidacy so far. I am happy with nearly everything I have seen. One suggestion I have is to ensure that the storefront is always immaculate. I did notice today that the storefront looked a touch unkept. Should I be hired, I can help with that! I am a very tidy and organized retail associate."
Written by Rachelle Enns on January 8th, 2022
Sales Example
"I have been a customer of Company ABC and now a candidate, giving me a well-rounded view of your organization. If I could recommend any change, I would suggest strengthening the company's social media presence. Most of the next generation of customers are online. I can help engage those audiences through a stronger sales-based social strategy, similar to what I did for Company XYZ."
Written by Rachelle Enns on January 8th, 2022
Teacher Example
"As an experienced educator in the public sector, I can guess that any pain points or areas of improvement come from public education budget cuts. Is this correct? If so, I have many creative recommendations and suggestions to help stretch classroom dollars and introduce complementary community programming and other publicly available initiatives that would benefit our students."
Written by Rachelle Enns on January 8th, 2022
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