"The best way to present customers with pricing options is visual, side-by-side. This needs to be done in a simple way that is not overwhelming so they can easily digest what they'll receive depending on the level of service they choose. Throughout the presentation process, I will have asked plenty of questions to understand the customer's needs and be able to make a recommendation from the options that will serve their best interests. Presenting options to a customer this way helps them to feel like a participant on the path to solving their problem rather than a pressured buyer. It also opens up talking points to transition into the last stages of the sale."