"As I've worked with organizations on their change management processes, I've always felt it was important that communications were clear from the start of a change process. When people are left in the dark, they naturally can't understand why changes are being implemented and they become defensive and resistant to change. Last year, I worked with a manufacturing company that was implementing new equipment that would reduce their staffing needs and change the jobs of many individuals. To roll this out to employees, I helped the leadership team prepare a detailed video and presentation that outlined the entire vision of the project. What really hit home with the staff was the dire need to take this direction based on competitors cost of goods and the fear of being driven out of the market."