Future PLC Mock Interview
Practice 30 Future PLC interview questions covering digital media, editorial expertise, and multi-brand publishing.
Question 16 of 30
How do you think good synergy with an SEO specialist can be beneficial to a content strategist?
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Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
The interviewer wants to know if you understand the essential connection between content and search engine optimization. You don't need to be an expert in search engine optimization to answer this question, but you should have a fundamental understanding of how it is complementary to content creation.
Avoid explaining what the individual roles of the SEO and content strategists are. Instead, focus on how the collaborative effort positively affects the content strategist's effectiveness.
Rachel Marcelle is a full desk recruiter and career blogger whose passion is helping others reach their goals.
"While an SEO specialist may be more technical focusing on mechanics of a website like speed or being responsible for understanding many factors which determine constantly changing search engine algorithms, their knowledge is beneficial to the content strategist. They have already digested the information related to how content will meet technical requirements to make it useful online. By sharing a clear overview with the content marketing strategist, they enable them to craft content that meets the technical needs but allows them to dedicate more energy to visual appeal, entertainment, and other audience-facing details."
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