Future PLC Mock Interview

Practice 30 Future PLC interview questions covering digital media, editorial expertise, and multi-brand publishing.

Question 14 of 30

What expertise do you bring in digital KPIs and analytics?

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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

Be prepared to discuss with the interviewer the types of digital KPIs and analytics you are accustomed to tracking. Some critical KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track.

Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

"In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral, and I look forward to achieving more of that in my career with Future."

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30Future PLC Interview Questions & Answers

1.Future PLC is behind some of the world's leading music, film, and sporting events. How will you contribute to our track record of success?

2.If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?

3.Tell me about your experience using hashtags to increase the visibility of your social media content.

4.Future creates live events in the technology, gaming, entertainment, music, creative and photography, lifestyle, education, and television industries. With which do you bring the most experience?

5.Future believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

6.Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?

7.Future produces many events every year, all over the country. Are you willing and able to travel when necessary?

8.What do you think about Future's website? Do you think it's a responsive website?

9.Where do you believe the magazine industry will be in 5 years? Support your response.

10.Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

11.Future believes that for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?

12.What do you know about the nature of print advertising?

13.If you had just one day to sell out a live experience, what are the three most important things you would do?

14.What expertise do you bring in digital KPIs and analytics?

15.A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

16.How do you think good synergy with an SEO specialist can be beneficial to a content strategist?

17.Do you have experience creating marketing materials for event promotions?

18.What do you know about the events put on by Futur, and who our clients are:?

19.How would you increase magazine subscriptions in an online-centric world?

20.To be a valuable contributor to the product development process at Future, team members need to keep up with the evolving social media trends. How do you plan to do so if hired?

21.Describe to me the types of digital media you are most experienced with.

22.In your opinion, what makes a memorable live experience?

23.Name for me some of the websites we publish. Which do you read most often?

24.Tell me about your experience in gaining corporate partnerships for live events.

25.What methods do you use, to work within a brand's voice consistently?

26.In your opinion, what is the difference between marketing and advertising?

27.Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at Future, how would you suggest planning for it?

28.Market research is essential to Future to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?