Practice 30 Future PLC interview questions covering digital media, editorial expertise, and multi-brand publishing.
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
One of the primary goals of a live event is to sell out; and, quickly! Future prides themselves on their ability to promote and sell out their unique events in record time. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"If I had less than 24 hours to sell out an event, I would create FOMO (fear of missing out), lean into a scarcity mindset, and leverage my network as if my life depended on it. To foster a fear of missing out, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."

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Written by Rachelle Enns
30 Questions & Answers • Future PLC

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