Future PLC Mock Interview
Practice 30 Future PLC interview questions covering digital media, editorial expertise, and multi-brand publishing.
Question 8 of 30
What do you think about Future's website? Do you think it's a responsive website?
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Jen Hong has worked as a strategist in financial services, fintech, and health tech. She has interviewed with dozens of tech companies, including Uber, and brings experience interviewing interns, analysts, managers, and senior executives.
Future wants to make sure all its online efforts ultimately lead the customers to the website to explore their brands and products; eventually, becoming customers. The interviewer wants to hear your insights on how to improve the website engagement to increase the # of visitors making purchases.
Check out Future's website and test a few things such as finding information about the products, buying the product, asking questions to the support team, etc. In your response, include things they've done well and things they could improve to make the site more behavior-driven.
Also, include any recommendations you may have to make impactful yet straightforward improvements such as simplifying the URL, page titles, adding search words, etc.
Jen Hong has worked as a strategist in financial services, fintech, and health tech. She has interviewed with dozens of tech companies, including Uber, and brings experience interviewing interns, analysts, managers, and senior executives.
"Oh absolutely - it was clear that the website was designed to be responsive. Visually, the first impression was very appealing and inviting. It wasn't cluttered with too much content but had precise language about Future and its products which help set user expectations. The tabs were intuitive. I noticed that when I clicked on the 'on sale' section, it showed recommendations for bundled deals as it recognized I might be a budget conscious buyer. I think what might bring it to the next level is if you ask the visitors a couple questions about their needs and preferences to show a customized/personalized page of most suitable products they should explore first to make sure they find what they are seeking. You could add language such as 'do you know that x% of our customers who used these products experienced y' or 'x% of our customers who are similar to your profile have bought this product' to reassure the customers the products are relevant to them."
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