"This industry is very competitive with large and small players, but I was interested in Criteo Corp because of the breadth of its services. Not only does Criteo have a strong and diverse database, including geospatial/location data, behavioral data, and explicit data, but Criteo Corp also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumer behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service; Criteo Corp offers insights as a service. And that's the kind of place where I should and want to be."

"I admire your technology that can identify consumers without cookies better than the industry average. The focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'this customer clicked on this site, so we'll send them one more email,' is the new milestone everyone is trying to achieve. Your capability to comprehensively understand customer behaviors and predict what they'll want next is way above that of other ad-tech companies. Data is more fluid now, and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that understands this concept and pursues collecting data in innovative ways."