Why do you want to work at Criteo?

What You Need to Know
1st Answer Example
2nd Answer Example
Community Answers

Ad-tech is a competitive, saturated industry. The interviewer is testing how thoroughly you've familiarized yourself with Criteo Corp, their product quality, service offerings, database, and analytics. Research Criteo's competitors and be sure you can readily compare Criteo Corp's strengths to that of its competitors.

"This industry is very competitive with large and small players, but I was interested in Criteo Corp because of the breadth of its services. Not only does Criteo have a strong and diverse database, including geospatial/location data, behavioral data, and explicit data, but Criteo Corp also understands that it's equally critical, if not more, to help the clients make organizational and operational changes so they can actually track the kind of consumer behaviors they are looking for and also be able to timely use such insights. It's not just marketing as a service; Criteo Corp offers insights as a service. And that's the kind of place where I should and want to be."

"I admire your technology that can identify consumers without cookies better than the industry average. The focus on behavioral data is what intrigues me the most. Actionable behavioral data, going beyond just 'this customer clicked on this site, so we'll send them one more email,' is the new milestone everyone is trying to achieve. Your capability to comprehensively understand customer behaviors and predict what they'll want next is way above that of other ad-tech companies. Data is more fluid now, and traditional quantitative metrics are no longer sufficient since people can't fit into neat little boxes. And as a major behavioral data geek, I wanted to be part of a company that understands this concept and pursues collecting data in innovative ways."

Anonymous Answer

"I want to contribute to a company that is a leader in its space. It continues to find innovative ways to collect and analyze data, giving a more holistic and thorough understanding of the consumers. I am extremely impressed with Criteo's technology. I believe it stands out from other ad-tech companies because Criteo comprehensively understands the consumers, their wants, their needs, and their next moves.

Being at Criteo allows me to work around dynamic individuals who bring their take and perspective into the workplace. Everyone has the drive to want to do things differently, efficiently, and consistently be improving. I feel that working in that collaborative environment where everyone is trying to grow and improve is an environment where I can learn from those around me, but also where I feel I am encouraged to bring my creativity and quirkiness into the workplace."