Criteo Corp Mock Interview
Practice 30 Criteo Corp interview questions covering ad tech, algorithms, and data-driven performance marketing.
Question 11 of 30
What features would you include and emphasize on the product content page (for a retailer)?
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Jen Hong has worked as a strategist in financial services, fintech, and health tech. She has interviewed with dozens of tech companies, including Uber, and brings experience interviewing interns, analysts, managers, and senior executives.
You need to be able to think from the perspective of the end-users (the customers of Criteo Corp's clients).
The interviewer wants to see if you can use logic and data to convey all the messages to the customer when they are looking at the product on their site to drive desired behavior (buying). Think about what you need to know and what would influence you as the customer when deciding whether to buy the product or not.
Jen Hong has worked as a strategist in financial services, fintech, and health tech. She has interviewed with dozens of tech companies, including Uber, and brings experience interviewing interns, analysts, managers, and senior executives.
"I would start with things that customers need to know, such as product information (dimensions, colors, size). For clothes, you need an easy-to-understand size chart; women often struggle with this. You'll need photos of the item from various angles. Customers need to see the price as well. Next, I would think about what will influence the shopper's decision - reviews, popularity, and deals. These are things that a retailer would certainly want to be strategic about and leverage. Recommendations about other products also help, but only if they are based on robust data analytics."
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