"I'd love to start a camping experience planning website. While hiking and camping are fun and healthy, they could be intimidating for many beginners who don't know how to get started. Thirteen million more Americans started hiking/camping in 2017, and 38% of total campers are millennials, # rapidly growing. The preparation takes a lot of research - take finding appropriate locations, for instance. You go to the government websites to print maps of the park with various tracks you need to choose from. You also have to apply for a permit at a certain time once you decide on your camping/hiking tracks; some are lottery systems. Finding appropriate gear is challenging; currently, there are only a few players with limited physical locations. As more millennials join the camping community, they have different needs, such as unique lodging or activity experience, convenience, and other fun/auxiliary things that traditionally campers didn't ask for. I want to create a one-stop-shop site where they can use an interactive map to determine which track might be the best one for them based on their desired trip experience and unique needs. The website will focus on digital UX to help guide the end-user through all the steps they need to take in planning their trip. I'd target those in the 20s to mid-40s who like to plan group camping trips, rather than hardcore hiking/camping junkies since they are more likely to appreciate the step-by-step guidance."