"The reporting and analytics capabilities of an advertising platform are crucial as client companies are looking to ensure their advertising efforts are effective and are reaping the benefits of their investment. Beyond the basic measures such as click-through and open rates, I believe it is important that an advertising platform can integrate a variety of data. That includes geographic and demographic data for different advertising channels and data from different devices. This data allows companies to understand the customer journey. Based on my research, all of these capabilities are offered with Criteo Corp's advertising platform and much more, including the ability to evaluate advertising channels clients may not be currently advertising with."

"An important feature from an analytics and reporting perspective is the ability to customize their reports and integrate data from outside sources. The higher the level of customization offered to client companies, the better they will be able to evaluate the advertising efforts unique to their business. In addition, integrating data from a source outside the advertising platform will also allow companies to tailor their analyses to answer their strategic questions. The advertising platform offered by Criteo Corp offers robust reporting and analytics capabilities that can be customized based on the client's needs."