"Google offers several well-known advertising tools, including Google Ad Manager. One of the most valuable aspects of this tool is its user-friendliness. That allows analysts to get the most out of the tool when managing their company's advertising campaigns. In addition, because it offers so many capabilities, marketers and analysts do not have to toggle between different tools to manage and measure their advertising efforts. Facebook Business is also a well-known platform with name recognition and following that makes it an effective option for many companies' advertising efforts. Its ability to give real-time information allows marketers to revise advertising efforts in a snap. Criteo Corp's platform has the potential to be competitive over time. It will be important to build user interfaces and analytical and reporting capabilities that are robust and easy to use. With my knowledge of platforms available in the industry, I believe I can help Criteo Corp reach its potential."

"Amazon has become one of the larger advertising platforms. Its ability to reach a large, diverse group of people and track potential customers on their 'journey' make it a valuable option for marketers. There is also Choozle, a platform that allows marketers to manage all their advertising campaigns in one place while optimizing their advertising mix through its targeting features. As Criteo Corp builds up its platform, I believe there are many ways it can remain competitive in the industry. Although the user-friendliness of Criteo Corp's tool is comparable, based on my assessment, the targeting and data capabilities could be more robust. I could make valuable contributions towards those efforts."