Take some time to do your research before the interview. It's important for you to be able to express why you want to work for a specific company and what you have learned about them. Typically the information you learn from employee reviews and company websites is a key motivator in your reason for applying for the job. The more you understand the company's mission or purpose, the easier it is to talk about it. For example, you are interviewing to work at a new fancy bar in town, but you know it will be competitive because the head chef was recently featured on a TV show. You research the history of the bar, how it was started and you learn about the types of food and drink they are serving. Maybe they are focused on serving organic foods. Perhaps the building is made of recycled materials. You want to position yourself to be selected for the job not only because of your skills but also because of your vested interest in the company. Learn as much as you can to impress the interviewer. Wow them with your knowledge and interest in the company!
"I have researched your company online and really like what I see so far. I know that you are very focused on your customers while still keeping a great investment into your employees. Your workplace culture seems open and communicative which is exactly what I am looking for."
"I did some research online and really appreciate your innovations in automobile safety."