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Yext Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

How could a business use the data visualization services of Yext to prospect and generate new leads?

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Yext Interview Questions

  1. 1.

    How could a business use the data visualization services of Yext to prospect and generate new leads?

      The interviewer would like to see that you are familiar with the services of Yext. It's vital that you research their offering, and be ready to discuss which of their services a company could use to benefit their sales pipeline and prospecting capabilities.

      Rachelle's Answer

      "I see that Yext offers a service which allows its users to gain insights on social and web analytics, combining them with current customer data. This service would be excellent for finding and then targeting a specific customer base. The more a business knows about their existing clients' habits, the better they can use that information for targeting new clientele."

      Rachelle's Answer

      "A business could use the data visualization services of Yext in a multitude of ways. It is much easier to target new customers and prospect the right kind of leads, when you can act with confidence, based on real analytics and numbers. I especially appreciate the marketing analytics services that Yext offers."

  2. 2.

    What is pervasive business intelligence, and what does it mean to you?

      Pervasive business intelligence, or Pervasive BI as it's often referred to, is a business' practice of empowering employees by allowing open access to information, and essential responsibilities around decision making. This practice is known to generate beneficial results for companies and also supports a positive company culture. As we all know - an excellent brand reputation begins from within. Talk about the term Pervasive BI, and what it should mean to Yext's clients who are building their online brand reputation.

      Rachelle's Answer

      "To me, pervasive business intelligence means that information is widely spread through a group of employees, allowing them to have access to business data and intelligence, freely. I believe that PBI is an excellent practice as it fosters a positive workplace culture and helps employees to feel empowered."

      Rachelle's Answer

      "I was recently reading an article on pervasive business intelligence, where a popular survey showed that over 80% of senior employees and leaders wanted data and business information to be more accessible to them, in the workplace. The concept may be a new conversation to many, but it's an important one."

  3. 3.

    Explain data visualization, and why it is important to a business.

      Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since Yext focus' on business intelligence software focused on helping their customers to understand essential data, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.

      Rachelle's Answer

      "I understand data visualization to be the art of showing essential data in an easy to absorb way. It is crucial to a business because what good is having all the data and analytics from your company if you do not understand it? Once a company can visualize and understand their most important data, they can then use that to leverage further success, and make critical business decisions related to their online branding and reputation."

      Rachelle's Answer

      "I explain data visualization as helping businesses to understand their data through the use of tables, charts, and other visual aids. Data visualization allows companies to transform their data into actionable branding insights, so it is incredibly important."

  4. 4.

    A business owner has multiple priorities and needs guidance on the upkeep of their digital presence, so it remains an active part of promoting and growing their business. How can Yext services help?

      Answer by sharing your ideas on how consultative orientation from a digital marketing service can be a source of value to clients. There are a variety of ideas that can be presented, but stick to around three that you feel are of high importance so that your answer is detailed enough and still holds the attention of the interviewer.

      It would be incorrect to talk about the actual steps involved in implementing a digital marketing strategy at this point since this question is about advisory services.

      Rachelle's Answer

      "A company may know their products, services, and even goals very well. However, understanding important details on how to reach their audience, staying current on digital trends, and making good use of data whether it's for an industry as a whole or down to individual business level can be daunting with so many other responsibilities at hand. Consulting with a professional in the digital space can streamline these needs. Yext, for example, is knowledgeable and helps with best practices backed by research, tests, and more. You can supply clients with neatly packaged, data-derived ideas for swift implementation."

      Rachelle's Answer

      "Research, expertise and creative perspective are all points where a company benefits from digital marketing and brand consultation and ensures their digital presence remains updated. Yext provides tremendous value to individuals within the business that are already wearing multiple hats and lets them concentrate their efforts where they are most useful. They don't have to deep dive into unknown subjects, and instead, Yext supplies summaries that only include crucial information. This way, they can quickly build on their strategy and apply the best tactics to make a positive difference."

  5. 5.

    Research is an integral part of the brand development process. What is your analytical experience as it relates to brands?

      Yext is looking for candidates with some level of brand analytical experience. Your experience may be related to any phase of the branding process, as long as it is relevant to brand development or brand reputation.

      Rachelle's Answer

      "I am excited about the possible opportunity to put my brand analytical skills to use to meet the brand development needs of Yext's clients. My previous projects have allowed me to gain extensive experience in evaluating and monitoring clients' brands. Through my analyses, I have been able to identify opportunities for clients to improve their brand positions, online. My brand analytical experience helps me determine what measures need to be looked at to make careful brand development decisions."

      Rachelle's Answer

      "As an active team member on a brand development team, I was tasked with making recommendations on target customers and providing analytics to support them. While working towards developing my recommendations, I learned the importance of 'telling a story' through the analyses. The ability to look at 'the numbers' and build a 'story' is an important skill to have in the brand development process as it can help Yext's clients make the necessary strategic brand decisions."

  6. 6.

    In your opinion, what is the most influential form of media today?

      Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and the daily news, is at the top when it comes to the number of people influenced and the quality of the content being distributed."

  7. 7.

    Do you consider yourself a persuasive person?

      Part of being an excellent communicator is also having the power of persuasion when necessary. There is a difference between persuasion and debating - or even convincing. Persuasion is used when you want to influence someone rather than tell them that they are wrong, and you are right.

      The power of persuasion is essential if you are selling or pitching anything. It is also a helpful skill when you want to gain momentum with your coworkers or have your boss better understand your approach on a project.

      It is not a negative thing to be persuasive. Talk to the interviewer about whether or not you consider yourself to be a persuasive individual.

      Rachelle's Answer

      "I can be persuasive when it comes to helping my clients to understand the logic, or reason, behind a decision that my company has made. It's important to lay out the intentions of any change and then express the importance of those changes."

      Rachelle's Answer

      "Persuasion and digital marketing methods go hand in hand so, yes, I believe that I am a persuasive person. My approach is not sly or combative in any way, however. I go about persuading others by displaying how my approach, or belief, could benefit the other party. In my case at work, the client."

  8. 8.

    Have you ever broken a confidentiality agreement?

      Yext will have confidentiality agreements for a variety of reasons. These could be to protect their trade secrets or to ensure that you do not bring clients over on the occasion that you leave their company. Talk to the interviewer about your thoughts on confidentiality agreements.

      Rachelle's Answer

      "I never have, to my knowledge, broken a confidentiality agreement. Despite my reasons for leaving a position, I would never choose to hurt a previous employer in any way."

      Rachelle's Answer

      "Confidentiality agreements are necessary and important to protect an organization. I understand the need for confidentiality and take those factors very seriously. I have never broken the trust of my employer."

  9. 9.

    What is your favorite data management tool at the moment?

      This question offers an excellent opportunity for you to discuss the tools that you use in the workplace, and also to learn about new tools of which you may not be aware. Discuss which data management tools are your favorite at this time and if you are comfortable, ask the interviewer about theirs in return.

      Rachelle's Answer

      "There are many amazing tools available for data management, and new options coming out all the time. Right now, I appreciate Power BI from Microsoft. It is a powerful business analytics service, and I love the interactive visualizations and intelligence capabilities. I love to learn about new choices in data management tools. Could you share with me your current favorite?"

      Rachelle's Answer

      "Collibra is a tool that I currently use daily and one that has made my job significantly easier in many aspects. The tool is related more to data governance, allowing me to access and control data in a way I never thought possible. Are you familiar with the program? I would be happy to hear of any other recommendations you have as well."

  10. 10.

    When have you led a team in creating a new online strategy or campaign? What was the outcome?

      The purpose of this question is to find out what your innovative potential is. It's also meant to uncover whether you have the necessary skills to drive change and influence various players involved in evolving online branding campaigns.

      When you answer this question, it might be tempting to rehash overhaul processes you've learned from past situations, but this is not what you want to do. You'll want to talk about your ideas and actions that have driven change.

      Rachelle's Answer

      "I was once working on a large account where the client had been using the same strategies for a very long time. Their marketing team was all hard-to-convince, tenured employees who had success in the past. But as times were changing, they were losing traction. They didn't know what to do because it seemed their product remained the same, and as did their audience, but they were losing market share. They had been advertising on the same channels forever and somehow; they failed to notice their audience spending time on new platforms and adapting to new technologies. Rather than try to convince my clients with presentations, pie charts, and the traditional means, I gathered them together for interactive discussions. They all filled out forms about major purchases they'd made over the past five years, then shared them out loud. What we found from their stories was that in their personal lives, they had been receptive to new technology. For some reason, however, they believed their customers had not. Through this exercise, I connected them to the hard data I had to present and convinced them it was time to try new things."

      Rachelle's Answer

      "As a brand coordinator with a startup, I had noticed that our digital strategy did not involve enough paid promotion. The company was operating on a very tight budget, and the business leaders would almost immediately shut down any ideas involving inorganic growth without any consideration. Rather than trying to argue this point, I took the initiative and became highly active on our company social media pages. As a result, we were receiving double the amount of leads through them after just one month. I shared this information with the sales team first, and they immediately became supportive of making enhancements in this area. With their backing and proof from my initial efforts, I was able to convince our leadership that a small investment in social media advertising had the potential to double the influx of leads, and I gained their buy-in on making it part of our strategy."

  11. 11.

    Are you applying for any other jobs?

      The interviewer would like to know if they will need to compete with other companies when it comes to hiring you. It always puts a little bit of fire under the hiring manager if they are aware that you are actively looking for a new position. Tell the interviewer about your search so far without disclosing every single detail.

      Rachelle's Answer

      "I am keeping an eye out for viable positions. Although I am not in the final stages with any other company, I am actively seeking a new position."

      Rachelle's Answer

      "I am applying to other jobs, and am actively interviewing. I do have a strong interest in your role and am wondering what your timeline looks like for the next round of interviews?"

  12. 12.

    Besides compensation, what do you value the most in the workplace?

      Financial compensation aside, the interviewer would like to know what is most important to you when looking for a new job. Your answer will show the interviewer some direction when they are ready to make you an offer of employment. You can talk about health benefits, work-life balance, workplace culture, growth, or even continued education opportunities. The sky is the limit!

      Rachelle's Answer

      "What I value most in the workplace are growth opportunities. I am missing this in my current role and very much look forward to working with a company who will provide me with bigger moves as I prove myself."

      Rachelle's Answer

      "For me, the room for creativity and a flexible workspace is significant. This flex could include a great office where it's easy to collaborate, or the ability to work from home when needed."

  13. 13.

    What is the worst thing a previous manager could say about you?

      Nobody is a perfect employee! Think about some mistakes you have made at work or any suggestions for improvement received. If a manager were to provide you with feedback or criticism, what might they say? Keep your answer brief and be sure to finish on a positive note by discussing your willingness to improve and take constructive feedback.

      Rachelle's Answer

      "When I started my most recent job I had a pretty big learning curve. The software and my daily tasks were all very new to me. I made a lot of mistakes in the beginning because I felt rushed and wanted to learn as quickly as I could. My manager suggested I slow down and not worry so much about keeping up with the people who had been there for a while. He was understanding, and it helped me to learn that it's okay to take my time to avoid mistakes."

      Rachelle's Answer

      "The most critical thing a manager could say might be that I need to thicken up my skin a little. I always want to learn and improve, so I take comments very seriously and to heart when they come from someone I respect. Occasionally, this can dampen my morale when negative feedback is said. I know that I need to work on taking their feedback in stride. I already work on incorporating it immediately; I need to skip the middle step of letting it bring me down or letting others notice that it has brought me down."

  14. 14.

    Have you ever received a negative review from a customer?

      Everyone has had a negative review from someone at one point in their career. What the interviewer would like to see is that you can bounce back professionally from a negative customer review. If the review was warranted, discuss what you were able to learn from the experience or the feedback that you received.

      Rachelle's Answer

      "I once received feedback that I am not as 'warm' as I could be when talking on the phone. That feedback came as a surprise to me but, I took it to heart, regardless. I worked on implementing more casual conversation in my client calls and remember to keep a smile on my face as well. I have not heard this feedback since."

      Rachelle's Answer

      "My agency as a whole has received very few negative client reviews. We did have an upset client a few months ago and, unfortunately, I was the project manager for that particular account. The client felt that we could have delivered our work faster, even though we did not miss a single deadline. I took this review into account and am now sure to outline client expectations at the start of each project."

  15. 15.

    What is the key to quickly developing trust with a company under crisis?

      When Yext takes on a client who needs help with crisis or reputation management, they need to know that you will be able to build trust quickly so that you can make quick progress on their needs. Discuss how you plan to develop confidence with companies who find themselves in a vulnerable position, needing your assistance.

      Rachelle's Answer

      "I believe the key to developing trust with a company under crisis is to show them that you have empathy for their situation, but that you are the expert in getting them out of muddy waters. It's important to show understanding, yet hold your position as the subject-matter expert. Similar to how a physician would demand presence and show confidence when meeting a patient for the first time, so would I show that confidence in my work, knowledge, and expertise."

      Rachelle's Answer

      "I think the best first step to developing trust with a company under crisis is to show them immediately that I have done my homework on their situation. Before our first meeting, I would brief myself on absolutely everything I would need to know to make well-educated comments and suggestions. This genuine interest in their needs will almost always be enough to build a foundation of trust."

  16. 16.

    What are the advantages of hiring a public relations firm?

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  17. 17.

    Brand development is a continuous process. At Yext, we help our clients with brand tracking efforts. Describe your experience with the brand tracking process.

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  18. 18.

    Yext has worked with some of its clients on their content marketing strategy, which is an essential aspect of brand development. What role do you think content marketing plays in developing brands?

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  19. 19.

    In your opinion, what is the best practice for handling bad press?

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  20. 20.

    How do you believe social media has changed the public relations game?

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  21. 21.

    What do you believe is the biggest culprit of reputation crisis, today?

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  22. 22.

    Do you have experience giving product demonstrations, and closing new accounts?

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  23. 23.

    In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year?

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  24. 24.

    In your opinion, is data a true asset for a business. Why or why not?

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  25. 25.

    Tell me the difference between white-hat and black-hat SEO.

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  26. 26.

    As you may know, we help clients plan online brand strategies from start to finish. What do you believe are the critical stages of creating and implementing plans in digital strategy to ensure their success?

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  27. 27.

    Helping clients with their brand strategy is one of the first phases of brand development. How can your experience with brand strategies be of value when working with Yext's clients?

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  28. 28.

    What are some common SEO mistakes you have seen and how have you avoided those mistakes?

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  29. 29.

    Great visualization will present data in a convincing way. How do you improve human perception when presenting data?

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  30. 30.

    Are you more comfortable in a startup environment, or with an established company?

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