One of Uber's cultural norms is that they are customer obsessed, meaning that Uber works hard to earn the trust and respect of their customers by solving problems, delighting them, and making short-term sacrifices for them. In looking to hire you to join their team, your interviewer will be looking to hear that you have an idea of the customers you will be serving in this role and how you will bring a sense of passion to the service you provide them. If the role you are interviewing for is an internal-facing role, you can certainly talk about the great service you will provide to the internal customers you will be working with and for at Uber. No matter how you answer this question, stress that you are always looking to go above and beyond the norm to deliver the best customer service possible.