Ipsos North America Mock Interview
Practice 30 Ipsos North America interview questions covering market research methodology, data analysis, and client consulting scenarios.
Question 19 of 30
What are the advantages of hiring a public relations firm?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Not every company will be large enough to have an internal PR department, which is often where companies like Ipsos come into play. There are a plethora of advantages to hiring a public affairs specialist such as the ability to find experts in your particular sector, rather than a generalist. Also, a great PR firm will be more neutral and objective when it comes to crisis or reputation management. Discuss with the interviewer the ways that you feel Ipsos would be of great benefit to their clients.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"The biggest advantages of hiring a firm such as Ipsos include the existing media contacts that you can offer a client, which they will likely not have. Getting ahead of the press is often the biggest key to recovering from a crisis and an independent public affairs party will always be much better at this. Also, a company like Ipsos will be able to be more objective when it comes to problem-solving, as they are not personally involved in the daily operations."
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