Ipsos North America Mock Interview
Practice 30 Ipsos North America interview questions covering market research methodology, data analysis, and client consulting scenarios.
Question 17 of 30
How do you believe social media has changed the public affairs game?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Social media has changed the way we do nearly everything in business, and the interviewer would like to know the ways you believe it's had the most significant impact when it comes to public affairs. Ipsos is well known for providing expertise in media relations and social innovation so it will be vital for you to show your depth of knowledge on the topic of social media.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"Social media has changed the public affairs game in every imaginable way. Social media has entirely changed how companies communicate with their target customers and vice versa. Communication through traditional advertising used to mean one-way communication, and social media has changed it to be a two-way street. Now, customers can engage with any brand by liking, sharing and commenting. This engagement means more real-time data for companies, on how their content is performing, allowing them to quickly steer away from a potentially ineffective, or even damaging campaign."
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