Ipsos North America Mock Interview
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Question 2 of 30
Brand development is a continuous process. At Ipsos, we help our clients with brand tracking efforts. Describe your experience with the brand tracking process.
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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
Brand development is ongoing as clients' industries and customer preferences change. Tracking brands allow Ipsos clients to monitor customers' and the general public's perception of their brand. In doing so, it gives them the opportunity to make adjustments to the strategies they have in place.
Talk about how any experiences you may have had with the tracking process, whether from analytical or strategic perspectives. Include a specific example of what you learned from the brand tracking process and how it affected the strategic changes made.
Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
"I have been fortunate to have had the opportunity to manage several brand tracking surveys. These experiences have allowed me to understand better the measures to track to ensure a clients' brand is healthy. With one particular client, we were able to measure the damage to its brand after a product recall took place. Through the data, I was able to define what aspects or topics needed to be addressed in a public relations campaign to mitigate further brand damage."
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