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Future PLC Interview
Questions

30 Questions and Answers by
| Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.

Question 1 of 30

To be a valuable contributor to the product development process at Future, team members need to keep up with the evolving social media trends. How do you plan to do so if hired?

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Future PLC Interview Questions

  1. 1.

    To be a valuable contributor to the product development process at Future, team members need to keep up with the evolving social media trends. How do you plan to do so if hired?

      It is essential to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. This familiarity would require that you be a consistent user of these platforms, whether in a social or professional capacity.

      Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to mention how you remain current on the industry; overall, whether that is through online forums, communities, conferences, professional networks, or through any other means.

      Helen's Answer

      "As a regular user of Facebook and Instagram, I can remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds to which I subscribe. Once I learn about these changes, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Future."

      Rachelle's Answer

      "I am a frequent user of the major social media platforms, including Facebook, Instagram, Twitter, and Snapchat. Because I am a regular user, I can learn from my social media connections about new platform features and capabilities. I believe being a user is the best way to understand these platforms and to strategically build new products plans that complement them from a marketing perspective. Also, I subscribe to many online social media newsletters that share upcoming trends in the industry and am diligent about setting aside time weekly to review the news. Over the years, I have also expanded my professional network of industry experts. My knowledge and user experience provide a strong foundation from which I can provide valuable insight into product development projects at Future."

  2. 2.

    Do you consider yourself a persuasive person?

      Part of being an excellent communicator is also having the power of persuasion when necessary. There is a difference between persuasion and debating - or even convincing. Persuasion is used when you want to influence someone rather than tell them that they are wrong, and you are right.

      The power of persuasion is essential if you are selling or pitching anything. It is also a valuable skill when you want to gain momentum with your coworkers or have your boss better understand your approach on a project.

      It is not a negative thing to be persuasive. Talk to the interviewer about whether or not you consider yourself to be a persuasive individual.

      Helen's Answer

      "Persuasion and digital marketing methods go hand in hand so, yes, I believe that I am a persuasive person. My approach is not sly or combative in any way, however. I go about persuading others by displaying how my approach, or belief, could benefit the other party. In my case at work, the client."

      Rachelle's Answer

      "Persuasion is everywhere - from the conversations we have to the things that we buy. I am persuasive with my clients but not immediately. I first ensure that the groundwork is present, there is rapport, and enough supporting evidence that my path is the way that benefits everyone involved, as much as possible. I need to be able to prove the upside to whomever I speak to."

  3. 3.

    Name for me some of the websites we publish. Which do you read most often?

      The interviewer wants to be sure that you have done your homework on their company. Most major media organizations offer multiple content avenues geared towards niche markets. Discuss which Future publications you are best versed in and why. Be sure to support your interests.

      Some of Future's work include:

      - Modern Dad
      - Crackberry
      - TechRadar
      - LifeHacker...and more!

      Helen's Answer

      "From what I understand, Future has dozens of online publications targeted towards tech, music, and lifestyle. The website which I visit most often is Modern Dad. I like to be informed and well-rounded on multiple subjects when it comes to parenting in today's age. I find this website highly informative and entertaining at the same time."

      Rachelle's Answer

      "TechRadar, released by Future, is hands down the one I read the most. As an avid tech enthusiast, I appreciate the effort that goes into your articles. I love to read about the latest rumors in tech and get the knowledge that I need before making any tech-related buying decisions."

  4. 4.

    A large part of creating content is in the creative process, but what strategic elements need to be considered for content creation to be highly effective?

      Demonstrate your familiarity with content effective marketing by speaking of data and analytics first. Then, talk about other essential non-creative parts of content strategy that should be incorporated.

      While the creative and strategic elements of content creation will cross over into one another, don't talk about the creative process when answering this question much, if at all.

      Helen's Answer

      "A content marketing strategy always starts with data about the audience to ensure the content distributed is appropriate. The data will tell you what kind of content your audience will enjoy, where and how you can expect them to consume it. Timing is also important, and research can be used to figure out the best times of the month, week, and down to the time of day when posts will get the best visibility. After forming and deploying a content plan, it's important to be consistent with analyzing the performance of all posts, which means looking at various engagement metrics like impressions, clicks, shares, likes, and comments - not just the number of comments but what's being said by the audience. All of the before mentioned let you measure the success of your plan and make continuous improvements."

      Rachelle's Answer

      "Data from different sources, for example, keyword research, surveys, or machine learning, needs to be analyzed to plan the best possible content and its reach, both organically and during paid promotions. Planning what topics to cover, keeping an editorial calendar, and knowing how to recycle posts effectively are important parts of creating a feeling of consistency and the proper messaging for a brand's audience. Lastly, it's a good idea to balance the human element with automation tools that will allow content distribution in a timely and organized way that best fits the preferences of your audience."

  5. 5.

    Tell me about your experience collaborating with marketing, sales, editorial, and design teams.

      The hiring authority is looking for details on your experience when it comes to cross-departmental collaboration. In the media and entertainment industry, it takes many passes through many hands to complete a project so, it's essential to Future that you can work well with other people through a variety of departments. Give an example of how you collaborate with a diverse team in your current role.

      Helen's Answer

      "In my current role we have a staff of 450 people within ten departments. Any given week, I will collaborate with marketing, sales, human resources, and IT. These are the departments with which I collaborate most often. I believe that everyone has a great deal of value to offer, so, for that reason, I embrace every opportunity to collaborate cross-departmentally."

      Rachelle's Answer

      "I look forward to getting to know your marketing, editorial, and design teams here at Future. Currently, in my internship, I have spent two weeks in each department, getting to know the ins and outs of publishing, design, marketing, sales, and even public relations. The experience has been invaluable."

  6. 6.

    Future creates live events in the technology, gaming, entertainment, music, creative and photography, lifestyle, education, and television industries. With which do you bring the most experience?

      The interviewer would like to know where your specialty is when it comes to live events. Live events come in many forms, including sporting events, concerts, retreats, speaking conferences, forums, and more. Come to your interview prepared to discuss where you are most experienced. If you have a portfolio of work, be sure to bring this with you. If you are newer to your career and have not formed a preference yet; that is okay! Discuss with Future the fact that you are ready to cut your teeth with whatever they have available for you!

      Helen's Answer

      "For the past six years I have been working on gaming and tech events. I have helped create events big and small; locally and globally. I understand that Future creates events such as the PC Gaming Event, which is of significant interest to me because it's the only dedicated PC gaming event that brings together people from every corner of PC gaming to celebrate and showcase exclusive happenings. Because of my experience in gaming, I could make an impact on this subject very quickly."

      Rachelle's Answer

      "My education is in computer engineering. For that reason, I feel that I would be a quick study when it comes to putting together gaming events and other live events associated with tech. With that said, I am eager to learn multiples areas of live event curation and marketing and would be happy with any opportunity you present to me at Future."

  7. 7.

    Market research is essential to Future to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Helen's Answer

      "One of the reasons why I would love to work for Future is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  8. 8.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Helen's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  9. 9.

    In your opinion, what makes a memorable live experience?

      Future has one primary goal, and that is to create memorable live experiences! The interviewer wants assurance that you know how to achieve this goal. Give a reply that is thoughtful and shows off your knowledge of the events industry. If you are new to your career, draw upon your own experiences as an attendee and what made them so memorable. Most important is that you bring enthusiasm to your response!

      Helen's Answer

      "There are many moving parts to create a memorable live experience; however, I believe the top three include having a few 'holy-grail moments' where you drop jaws. Whether that be in the production, in the customer service, in the initial welcoming; there must be moments when the attendee cannot believe how amazing they feel. Next, having what we call 'Instagrammable' places and moments. These are backgrounds, structures, or overall environments that are Instagram-worthy. This approach also ensures that we have evergreen marketing content from the attendees ourselves. I am eager to bring more exciting and engaging ideas to Future soon, helping you to craft these memorable experiences and events."

      Rachelle's Answer

      "I have attended many live events and festivals and have found that the most memorable experiences are the ones where customer service is over the top. Also, another common factor in successful events are ones that offer a 360-degree experience, both in person and online. I am eager to learn more about event production from Future."

  10. 10.

    Future PLC is behind some of the world's leading music, film, and sporting events. How will you contribute to our track record of success?

      Future has an excellent track record of success, and the interviewer wants to know exactly how you plan to contribute to it. This question is similar to 'why should we hire you?' in the sense that they are asking you to draw out a specific set of skills that no other candidate will have. Be compelling in your answer since this is your opportunity to sell yourself!

      Helen's Answer

      "I am very impressed by what Future has been able to achieve in the live events space in a short amount of time. It's highly competitive; however, you remain in the lead because of your unwavering dedication to entertaining and immersive experiences. I will contribute to this success by showing levels of dedication and follow through that is uncommon in the workplace. I am always very responsive with an upbeat and open approach. You will not be disappointed in my performance if you choose to hire me."

      Rachelle's Answer

      "I will contribute to your track record of success with my recent education in marketing and my natural ability to act as a leader, even when I am not in a formal leadership position. I believe my success with Future will come from having all of the hard skills that you are looking for, whether learned in school or gained through my internship experience. I am well networked and like to stay informed of best practices in the events and media industry."

  11. 11.

    If you had just one day to sell out a live experience, what are the three most important things you would do?

      One of the primary goals of a live event is to sell out; and, quickly! Future prides themselves on their ability to promote and sell out their unique events in record time. Discuss with the interviewer what approach you would take, to sell out an event in 24 hours. There is no real right or wrong answer here as the interviewer wants to see that you are thoughtful, creative, and knowledgable. Let your creativity flag fly high!

      Helen's Answer

      "If I had less than 24 hours to sell out an event, I would create FOMO (fear of missing out), lean into a scarcity mindset, and leverage my network as if my life depended on it. To foster a fear of missing out, I would create a social campaign focused on what the person would be missing out on by not coming. I find this approach to be much more effective than describing the benefits of attendance. Next, to create a scarcity mindset, I would set up a quick landing page for ticket sales with a countdown timer. The website visitor could physically see the ticket availability reduce while the clock ticks down. Lastly, leaning on my network is important because people are more likely to buy when there is already an established rapport."

      Rachelle's Answer

      "The three things I would do, to sell out an experience or live event in 24 hours or less would be to push out early bird pricing that included an irresistible perk such as free merch for the first 500 tickets sold. Next, I would do a big social media push on Instagram, heavily image focused, which would include images of previous attendees having the time of their lives. Lastly, I would DM everyone in my network and ask them to share the social media posts to create some hype."

  12. 12.

    How do you think good synergy with an SEO specialist can be beneficial to a content strategist?

      The interviewer wants to know if you understand the essential connection between content and search engine optimization. You don't need to be an expert in search engine optimization to answer this question, but you should have a fundamental understanding of how it is complementary to content creation.

      Avoid explaining what the individual roles of the SEO and content strategists are. Instead, focus on how the collaborative effort positively affects the content strategist's effectiveness.

      Helen's Answer

      "While an SEO specialist may be more technical focusing on mechanics of a website like speed or being responsible for understanding many factors which determine constantly changing search engine algorithms, their knowledge is beneficial to the content strategist. They have already digested the information related to how content will meet technical requirements to make it useful online. By sharing a clear overview with the content marketing strategist, they enable them to craft content that meets the technical needs but allows them to dedicate more energy to visual appeal, entertainment, and other audience-facing details."

      Rachelle's Answer

      "Good synergy between the SEO strategist and the content strategist allow for the creation of content campaigns that are much more impactful. SEO knowledge is a crucial part of the content strategy. In one example, the content strategist may be concerned with frequently posting to keep the audience engaged, but posting frequently is of no benefit if the content never reaches the audience. Their SEO counterpart helps with this because before content conception; they ensure the content strategist knows how to structure the content to ensure proper indexing by search engines. This example is just one of the many ways the SEO strategist's technical expertise can benefit the content strategist."

  13. 13.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a large company like Future! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Helen's Answer

      "Most of the budgets that I have worked within spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that I treat every dollar as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  14. 14.

    Proper planning enables a marketing team to publish well-thought out, well-timed content. If leading a content initiative at Future, how would you suggest planning for it?

      You can answer this question by providing a suggestion from your past planning experience from an initiative that went well, or you can give a more data and process-focused response. Whichever you choose, be detailed enough to show that your know-how enables you to lead a content marketing plan.

      Helen's Answer

      "With previous content marketing campaigns, I have always started by briefly analyzing campaign goals and the buyer persona. So, I would suggest beginning here by deciding on content structure, then make decisions on publishing platforms and sequence. To stay organized while putting together and carrying out the plan, using a robust scheduling tool is imperative. Once we have the foundation of the plan in place, we'll come up with names, subjects, formats and assign someone on the team to each piece of content. We'll also decide when the pieces will be published and decide how we'll regroup to review their performance."

      Rachelle's Answer

      "I would suggest planning a content strategy around various kinds of important data. This approach can mean researching to find opportunities across the internet based on commonly searched keywords and finding ones for which you could easily rank. You may determine that certain keywords rank best by posting a blog of X amount of words, a video, or that there are specific platforms where you can place content to meet the demand of the searched topic. There is also data that can be used from internal or external sources to help you decide on the content format, best times of day to post, etc. With all of this information, you can compose a great plan, then use an editorial calendar, automation, and scheduling tools to roll it out smoothly."

  15. 15.

    In your opinion, what is the difference between marketing and advertising?

      There are terms in the publishing industry that are similar; however, the interviewer wants assurance that you fully understand the semantics. Briefly discuss what you believe to be the most significant difference between marketing and advertising.

      Helen's Answer

      "To me, the most significant difference between marketing and advertising is that advertising is simply one component of an entire marketing plan. The term marketing encompasses topics such as public relations, distributions, sales, market research, and more."

      Rachelle's Answer

      "Marketing refers to an entire plan when it comes to approach and distribution. Advertising is simply one facet of a marketing plan."

  16. 16.

    Tell me about your experience in gaining corporate partnerships for live events.

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  17. 17.

    Describe to me the types of digital media you are most experienced with.

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  18. 18.

    How would you increase magazine subscriptions in an online-centric world?

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  19. 19.

    What do you know about the events put on by Futur, and who our clients are:?

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  20. 20.

    Do you have experience creating marketing materials for event promotions?

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  21. 21.

    What expertise do you bring in digital KPIs and analytics?

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  22. 22.

    What do you know about the nature of print advertising?

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  23. 23.

    Future believes that for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?

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  24. 24.

    Where do you believe the magazine industry will be in 5 years? Support your response.

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  25. 25.

    What do you think about Future's website? Do you think it's a responsive website?

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  26. 26.

    Future produces many events every year, all over the country. Are you willing and able to travel when necessary?

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  27. 27.

    Tell me about your experience in content marketing and why you feel a successful content marketing strategy is vital to an overall digital strategy?

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  28. 28.

    Future believes that live experiences are an art form. Tell me about the best event you have been to recently. What made it so great?

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  29. 29.

    Tell me about your experience using hashtags to increase the visibility of your social media content.

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  30. 30.

    If you only had social media platforms for event promotions, with zero budget for ad spend, what would you do?

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