How to Answer: How do you plan to improve our viewership and ratings?
Advice and answer examples written specifically for a News Director job interview.
25. How do you plan to improve our viewership and ratings?
How to Answer
Managers in the news industry are constantly concerned with increasing viewership and ratings within the community. They often track ratings each day, or even each show, and based on those numbers, they figure out how to improve the shows and news department. A good response makes the interviewer aware that the candidate knows how important it is to keep up with monitoring viewership and is constantly finding ways to get more loyal fans.
The candidate should present a few examples of how they plan on improving ratings, such as adding fresh and new content and ideas to the shows, or switching up the personalities that appear to see if viewers prefer different reporters and anchors at different times of the day.
Written by Christina Erne
Answer Example
"I understand how important ratings are, and I have experience tracking viewership each ratings period. I plan on keeping track of this often, and making adjustments in the news department accordingly. For instance, I would make sure that each month, at least two reporters have a special report to run that we can advertise, or there is at least two deep investigative pieces of the utmost importance to the locals."
Written by Christina Erne
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
The reputation of the station wanes amongst diverse communities, especially after a very high-profile fallout on issues of racism."
Rachelle's Feedback