News Director Mock Interview
Master 30 News Director interview questions covering editorial leadership, breaking news decisions, and team management.
Question 8 of 30
How do you balance time between news, sales, and marketing departments?
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Example Answer
Community Answers
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
A news director is expected to make the best decisions for the news department, but also must take into consideration the wishes of the sales and marketing departments. A successful news director is able to balance working between various departments and splitting their time so that everyone is satisfied. A good response proves that the candidate is able to keep the news department running smoothly and reporting the most important news possible, while also helping the sales department make money off advertising, and the marketing department to extend the reach of the company.
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
"While I hold the news department as my utmost importance, I understand there must be also a balance between other departments and jobs within the company. Without compromising the integrity of the news we produce, I aim to help sales and marketing do their jobs with the best interest of the station in mind, so that we can all prosper in the community."
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Anonymous Answer
It is critical that the reputation of the news department is of the highest standard. While this role will encompass an important element of sales and marketing for the enhancement of the overall station and the new initiatives we will need to fund, I believe 70% of the focus should be on the news department, with a 15% focus on Sales, and 15% on marketing.
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Some food for thought - These are very specific numbers that could work in your favor if you have confirmation of the stations' priorities/desired balance. If you are not privy to the stations' goals for balancing news, sales, and marketing, you may want to consider a lighter approach. Next, with a question like this, the interviewer would be looking for measurable ways/methods/approaches/tools that you use to balance your time.
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