Why do you want to work for XYZ Steel Company?
If you have a true passion for the industry in which you are applying for a job, that's a big advantage. Use it. Briefly describe your passion and show that you understand where this company fits into the industry, what makes it uniquely interesting to you. If this is 'just a job' for you, dig deep. Either find something that can be meaningful for you about the job or realize beforehand that this is not the job for you.
"My dad was a steelworker, one of the guys that put the ingredients into the furnace and made molten steel run out the other end. I still remember him bringing me lumps of iron ore, limestone, coke, and all the rest of the ingredients. I used them in a school report on making steel. I think this stayed with me, under the surface, till I got to college and discovered metallurgical engineering. XYZ has 60% of the architectural steel market. With XYZ, I would have an opportunity to help make the materials that help beautiful buildings take form in our cities, and that's exciting. There's always room for improvement in material performance, in cost efficiency, in optimizing processes. I would have an opportunity to participate in that at XYZ, and that's what I want to do."
