Finance Mock Interview

Master 32 Finance interview questions covering financial modeling, risk analysis, and valuation.

Question 15 of 32

What is goodwill and why do companies use it?

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Bobbi Witt
Bobbi Witt

Bobbi Witt is an HR Manager and Senior Level Finance and Accounting Consultant. Her experience includes 9 years at a Fortune 500 company where she held a wide range of financial and management accountabilities.

Goodwill is an intangible asset that arises when one company purchases another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology represent goodwill.

Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

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