"I pride myself on building effective relationships with my clients and I do so by asking questions to learn about who they are as people. I take note of important people or events going on in their life and wherever possible, incorporate things they like into their style."

Your business is dependent on having solid relationships with customers. Draw from your experience. What have you learned about building these relationships? Your customer service skills are essential. Your sales and marketing skills will be helpful as well. If you can give an example of a good relationship with one of your customers, the interviewer will have a much clearer picture of your skills in action.

"My customer, Helen, has continued to come back for facials and waxing. We get along great, and I make a point to ask her how she's doing and follow up with her every time she comes in about different topics we discuss. I run specials and keep her updated by sending out emails and calling to make sure she is informed and can schedule her next appointment."