NBCUniversal Mock Interview
Master 30 NBCUniversal interview questions covering content, media strategy, and entertainment business acumen.
Question 17 of 30
Has a brand ever built an emotional connection with you using marketing? If so, tell me how they accomplished this connection.
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to know if any corporate marketing efforts have resonated with you in the past. It's essential that you discuss any marketing efforts that have stuck with you, and be prepared to talk about what you believe was done right, to make this connection happen. The example that you mention does not have to be a marketing effort led by NBCUniversal but bonus points if you mention their past work!
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"The most memorable emotional connection that I have experienced from a marketing effort would be between Coca-Cola and the Olympics. It was fascinating to learn that Coca-Cola was the first commercial sponsor of the Olympic Games in 1928. Today, there aren't many people who can keep a dry eye when watching the emotionally driven Olympics commercials; myself included. This strong connection builds through the idea of longstanding relationships, pride in country, and community connection. The Olympic Games resonate globally, which makes this partnership especially impactful."
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