QUESTION 27 OF 30

Name for me one effective method for driving audience engagement in the television industry.

The interviewer wants to see that you readily have insight when it comes to audience engagement in the television industry. NBCUniversal is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.

"If given the opportunity to drive audience engagement for NBCUniversal, the first place I would look is where your target audience spends their most time, which I believe to be social media. I would create a unique hashtag along with a contest for free tickets to a release party or another coveted prize. I would use the opportunity to create a conversation around NBCUniversal latest television show or another exciting release."

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NBCUniversal Mock Interview

Name for me one effective method for driving audience engagement in the television industry.

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