NBCUniversal Mock Interview

Master 30 NBCUniversal interview questions covering content, media strategy, and entertainment business acumen.

Question 7 of 30

What methods do you use to determine winning advertisements from the advertisement flops?

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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

The hiring authority is looking to see if you can readily identify what separates a winning ad campaign from a flop. When answering this question, try to take a more technical approach, discussing the tools you use to mine and analyze data, for instance. The interviewer will want to see your ability to think critically and pivot when needed.

Rachelle Enns

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

"To prevent total advertisement flops altogether, I lean on A/B testing. I believe many answers can come to the surface when you take the time to test a few ideas and then measure the performance of each ad against each other. I rely heavily on data, but also make sure to compare the results of different channels, as one campaign may work very well on social where another will not."

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30NBCUniversal Interview Questions & Answers

1.What methods do you use, to work within a brand's voice consistently?

2.How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?

3.What expertise do you bring in digital KPIs and analytics?

4.How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?

5.Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

6.NBCUniversal strives to be first in all we do. How do you stay ahead in the latest television trends?

7.What methods do you use to determine winning advertisements from the advertisement flops?

8.With which advertising vehicles are you most familiar: billboards, print, digital, broadcast, or other?

9.Tell me about your experience collaborating with marketing, sales, and production teams.

10.Walk me through your experience in the television and/or broadcast industry.

11.Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

12.What is the key to success when creating programs that communicate with the public?

13.In your opinion, how are promotional messages best delivered on social media?

14.How do you establish relationships with the creative community in our area?

15.What are the most important components to a successful live production?

16.What are the top critical KPIs for an advertising client?

17.Has a brand ever built an emotional connection with you using marketing? If so, tell me how they accomplished this connection.

18.In your opinion, what is the most influential form of media today?

19.The news runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?

20.What experience do you have working on live broadcasts for public entertainment?

21.Have you ever had to pitch an idea? If so, how was your presentation received?

22.How is social media changing the way people consume news, today? What can NBCUniversal do to remain relevant?

23.If you could pitch an idea for a news segment today, what would it be?

24.At NBCUniversal you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

25.Do you have any direct experience working with talent?

26.Walk me through your experience with department management, studio clients and vendors.

27.Name for me one effective method for driving audience engagement in the television industry.

28.Market research is essential to NBCUniversal to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?