"Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."