Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for MailChimp to offer tools that will allow its clients to easily create and deliver social media messages.

Any experience you may have working on these types of apps will be helpful in developing MailChimp's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.