Focus on why it is important to follow and understand trends in photography. If possible, share an example of a trend you've been tracking and explain why it is useful to do so. This is a common question, so find a way to stand out in the interviewer's mind by using an interesting and memorable example.

The goal is twofold - to show that you know it is important to stay up to speed on photography trends and are invested in doing so. This is an opportunity to showcase how proactive you are as a professional photographer. Communicating this well shows the interviewer that you are engaged in your industry and want to grow.

Staying on top of trends and finding ways to actively grow in my craft is incredibly important. If there is a look or style of photography that is trending, I expect my clients to ask me to capture that same look or feel. So, I figure out how the style is achieved and practice it on my own. That way, I'm prepared if my client asks for it. I also spend a lot of time studying new gear and how it can give me more range as a photographer. I learn a new piece of gear, like a specialty lens or camera, every few months. Focusing on that gives me new ways to tailor my approach as a photographer on a wide range of projects.