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Bloomberg Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

What methods do you use, to work within a brand's voice consistently?

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Bloomberg Interview Questions

  1. 1.

    What methods do you use, to work within a brand's voice consistently?

      When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving the brand voice, and be sure to express that you understand the importance of this skill.

      Rachelle's Answer

      "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project."

      Rachelle's Answer

      "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy using is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."

  2. 2.

    The publishing industry has many tight deadlines. How do you manage your time, ensuring that your deadlines are met?

      The interviewer would like to know what you do to ensure that you meet your deadlines and that you are consistently on time with projects and other expectations. Discuss how you stay organized, getting into the small details of how you plan your day or the tools you use to track your work and progress. You can mention a time when you were close to missing a deadline, including the actions that you took to ensure you delivered on time.

      Rachelle's Answer

      "With five years' experience in the publishing industry, I fully understand that my day can change on a dime. I remain on top of my deadlines by being prepared for a plan B at all times. Also, I track my progress and tasks through an app called Trello. This type of application works well for communicating with my team, ensuring we all work hard to meet expectations."

      Rachelle's Answer

      "I learned during my time in university that deadlines are met most easily when there is organization and when tasks are properly mapped out from the start. I learned the hard way, having to cram in a few assignments because I was not well prepared. Now, when I begin a project, I create a timeline with an estimate on how long each task will take. From there, I divide my time."

  3. 3.

    What is the key to success when creating programs that communicate with the public?

      When you are working on content meant for public consumption, it's vital that you keep in mind the ways that you will deliver the material, the tone you want to convey in your messaging, and who you wish to reach. Talk to the interviewer about what you believe to be the key to success when creating programs that need clear communication to the public.

      Rachelle's Answer

      "The right form of communication is vital to any successful broadcast or production. I believe that the most important factors include actively polling and listening to your viewers, having a clear vision when it comes to tone, and also garnering strong community. When the public feels they are a part of something important, and that you are speaking their language, they are much more likely to engage with your programming."

      Rachelle's Answer

      "The absolute key to success, in my opinion, is to create community buy-in. When the public is engaged, the people will tell you what they want to see more of, allowing you to better communicate with them from the start. I believe in listening, comprehending, retaining core ideas, clearly sharing your own, and responding constructively."

  4. 4.

    Market research is essential to Bloomberg to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?

      In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.

      Rachelle's Answer

      "One of the reasons why I would love to work for Bloomberg is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."

      Rachelle's Answer

      "When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."

  5. 5.

    How do you transition between the creative and analytical sides of publishing?

      Wearing multiple hats is the name of the game when it comes to publishing. One moment you could be discussing the analytics of a past publication where the next you could be giving your opinion on the headline of a new online article. It's essential that you show the interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you were able to flip between creative and analytical.

      Rachelle's Answer

      "I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful publication. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."

      Rachelle's Answer

      "My educational background is in business, with a focus on accounting and financial management. This coursework means that I am naturally inclined to look at data such as numbers, results, spend, account activity, and ROI. With that said, I spend my spare time in creative writing, dabbling in design, and other activities that relax and entertain me. I believe that I will pivot well between the creative and analytical sides of publishing because of this variety in knowledge and interests."

  6. 6.

    New media runs 24/7. How do you feel about an overnight shift, working on weekends, and holidays?

      It is vital to Bloomberg that you offer flexibility in your schedule. Since new media and the news never stops, neither will Bloomberg and their content efforts. Discuss your calendar with the interviewer, highlighting any limitations that you may have. Be as flexible as possible, showing that you are a team player.

      Rachelle's Answer

      "In my current role, I worked the overnight shift for eight years. Through my tenure and solid news programming work, I earned a seat in the daytime news operation. This shift is my preference for any roles moving forward. With that said, I have no issue working overtime or jumping into the odd overnight shift to help out my team."

      Rachelle's Answer

      "Being new to my career in news programming, I fully understand that I should take the types of roles offered to me at this time. If Bloomberg has overnight shifts with some overtime, weekends, and holidays, then count me in. I am looking forward to carving out a career with Bloomberg and have no issue starting where I am needed."

  7. 7.

    Of all the media solutions we provide at Bloomberg, which do you know the best?

      It is imperative to research Bloomberg before you go in for your interview. Be sure to look carefully through the 'About Us' section on their website as well as anything to do with their clients or recent projects. Bloomberg is a multiplatform media company with interests in television, digital content, magazines, online news, and more.

      - Bloomberg News, a global television network
      - Bloomberg Television
      - Various websites
      - Bloomberg Radio
      - Subscription-only newsletters
      - Bloomberg Businessweek & Bloomberg Markets magazines

      Rachelle's Answer

      "I researched Bloomberg a lot before coming here today and see that you recently won multiple awards and nominations for your online media including Best Site for News-led Journalism, Social Media Team of the Year, Editorial Innovation of the Year, Outstanding Digital Team of the Year and National News Site of the Year. You are hands down the top media conglomerate in this digital era. I would say that I am most familiar with your two magazines; Bloomberg Businessweek and Bloomberg Markets. I am eager; however, to learn more about Bloomberg Radio and your television interests."

      Rachelle's Answer

      "Without a doubt, visual design for social media is my strongest area of expertise when it comes to media solutions. I have many other areas of strength, such as online content development; however, social media development is my stand-out skill. This skill is why it was so exciting to me when I learned of Bloomberg's' awards and nominations such as Social Media Team of the Year and Outstanding Digital Team of the Year. I look forward to growing my career with a talented and recognized social media team."

  8. 8.

    How would you increase magazine subscriptions in an online-centric world?

      Bloomberg publishes two magazines: Bloomberg Businessweek and Bloomberg Markets. In a world immersed in online content, the hiring authority would like to know how you would capture the interest of new magazine subscribers. Discuss one idea you have that would help print subscriptions to stand out in an online world.

      Rachelle's Answer

      "Print media is still very relevant, especially when a publication attracts a particular niche. In an online-centric world, I would place focus on the nostalgia that comes from reading your favorite magazine, along with the fact that Bloomberg has been a trusted magazine for many years."

      Rachelle's Answer

      "Many people love the offering of traditional magazines such as the opinion columns, and the joy of getting a new magazine in the mail. To increase magazine subscriptions, I would focus on those offerings."

  9. 9.

    How do you think that online media has changed traditional print and broadcast media approaches in the past 10 years?

      This industry is ever-changing, and all types of media outlets have been scrambling to keep up with the introduction of online media. Talk to the interviewer about your insights when it comes to the changes you have witnessed in traditional media since the introduction of online media.

      Rachelle's Answer

      "Online media has changed the way we digest information. Most people look for content online because it's fast and we can read the opinions of others which helps us to form our own. This content is both convenient and dangerous at times as it doesn't necessarily promote free thought. I think that traditional print media has become lighter and more entertainment-driven because of this."

      Rachelle's Answer

      "I believe that online media has rapidly increased the amount of content that we feel we need in a day. Where it used to be that our parents would watch or read the local news once every morning or evening, we are now constantly logging in, and looking for updates on stories that may not even directly affect us. This response means that newspapers are often struggling with sales, and we have global 24/7 news channels."

  10. 10.

    If you could pitch an idea for a news segment today, what would it be?

      The interviewer would like to get to know you apart from your resume. Since there are multiple areas of interest when it comes to the news (current events, sports, politics, etc.), Bloomberg wants to uncover what sparks and motivates you the most. Discuss an idea you would pitch for a news show today if you had full control. Be sure to show excitement and enthusiasm!

      Rachelle's Answer

      "I love to pitch show ideas, and I have a running document with ideas that come to me throughout the day. I am working on smoothing a few of them out right now. One of these ideas is a show on emerging female athletes in our region. I believe there are so many talented girls out there who could use an extra boost of funding and community support. If you're interested, I would be happy to flesh that idea out further and formally pitch it once I begin working for Bloomberg."

      Rachelle's Answer

      "I would love to gain more experience when it comes to pitching news segments. I am very dedicated when it comes to political topics and reporting. I would pitch a news segment giving viewers an insiders' look at how campaigns are built and won. I find this topic fascinating, and am sure your audience would as well."

  11. 11.

    Walk me through your editing experience. How would you rate your editing skills from 1-10?

      Even if your primary role with Bloomberg is not officially as an editor, the interviewer will want to see that you have a solid basis when it comes to language, context, tone, grammar, spelling, and more. Emphasize your solid command of the language, and your ability to pay attention to the small details. Discuss the types of editing jobs you have taken on in the past.

      Rachelle's Answer

      "I have helped to edit documents large, and small, including whitepapers, web copy, and sales contracts. I am confident in my language, spelling, and grammar skills. It's rare that a mistake will get past me, as I pay strong attention to the small details."

      Rachelle's Answer

      "Although I have not formally edited a document of significance, I do always make a habit of double checking my emails and other internal or external communication. I have used editing programs such as Grammarly in the past, for assignments and papers while attending university."

  12. 12.

    In your opinion, what is the most influential form of media today?

      Bloomberg presents a lot of content to millions of readers every day. They have a significant influence on multiple platforms. Have a meaningful conversation with the interviewer on media influence. With so many forms of media out there, which do you feel is the most influential at the moment? Be sure to back your answer.

      Rachelle's Answer

      "I feel that the most influential form of media today is social media and online content. As a whole, the human race wants fast, easy to consume, entertainment news. Our rate of consumption is unprecedented, and the fastest way to access it is through online content sharing."

      Rachelle's Answer

      "There are many important forms of media today - so many, in fact, that people seem to be getting overwhelmed. I would still say that traditional media, in the form of television and the daily news, is at the top when it comes to the number of people influenced and the quality of the content distributed."

  13. 13.

    With which publishing categories are you most familiar? How will this knowledge help you in this position with Bloomberg?

      There is a multitude of publishing categories in which you could bring experience. This experience includes magazines, physical books, ebooks, catalogs, online publishers, newspapers, and more. Discuss with the interviewer the areas which you are most experienced. If you want to dive deeper into genres, you can certainly do that as well; especially if your experience is related to the publishing activities at Bloomberg. Be sure to sound confident, and finish your answer by tying in how this experience will make you successful in your new role.

      Rachelle's Answer

      "I am most familiar with magazine publishing in the business and finance realm. This experience will help me at Bloomberg Businessweek and Bloomberg Markets magazines because I know how to move content that appeals to a wide audience with significant age and interest gap."

      Rachelle's Answer

      "Although I am new to publishing, I have the most experience with online publications related to current events. The mediums that I am most familiar with include online magazines and blog content. I have a great sense of the tone already present on Bloomberg's online publications and believe I could be a valuable team member right away."

  14. 14.

    How is social media changing the way people consume news, today? What can Bloomberg do to remain relevant?

      With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

      Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what Bloomberg can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

      Rachelle's Answer

      "I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, Bloomberg is doing an excellent job in remaining relevant. You were recently awarded Social Media Team of the Year and nominated for Best Use of Social Media for your Instagram account @bloombergbusiness."

      Rachelle's Answer

      "Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow Bloomberg closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable strategy to explore. I look forward to joining your award-winning social media team."

  15. 15.

    How do you go about fact checking, and researching sources?

      In publishing, no matter which genre or medium you're involved in, it's essential that you check for facts before hitting that proverbial publish button. Now, more than ever, a company can receive significant backlash from posting or publishing anything misleading or untrue. Discuss the steps that you take to verify facts and sources for all content.

      Rachelle's Answer

      "At this point in my publishing career it's much easier for me to weed out an unreliable source versus a reputable one. When I first began my career; however, I trusted that many sources were credible, not accounting for the fact that there is so much fake news out there. Now, I triple check against our library of content and online. Before any piece of content goes out, I will send it to our professional editor for a final once-over."

      Rachelle's Answer

      "I will dig deeper into any sources, quotes, statistics, and do my best to find where they originated. I will not use a source if I cannot find where the information was originally derived."

  16. 16.

    How has on-demand video streaming changed the way you consume content?

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  17. 17.

    Walk me through your experience working alongside other network departments, including Marketing, Ad Sales, Press, Research, Digital, and Social.

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  18. 18.

    Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?

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  19. 19.

    Do you have a well-established network of contacts in the television or media industry? If so, how did you go about building this network?

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  20. 20.

    What drew you to Bloomberg?

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  21. 21.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

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  22. 22.

    What is the key to success for a publisher in this digital era?

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  23. 23.

    Have you ever had to pitch an idea? If so, how was your presentation received?

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  24. 24.

    Where do you believe the magazine industry will be in 5 years? Support your response.

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  25. 25.

    If you could pitch me one idea for an article for Bloomberg.com, what would it be?

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  26. 26.

    Describe to me the types of digital media you are most experienced with.

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  27. 27.

    How do you stay up-to-date on current events, sports, and general news topics? Which news sources do you follow?

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  28. 28.

    What expertise do you bring in digital KPIs and analytics?

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  29. 29.

    The media industry is all about communication. At Bloomberg, reliable communication is at the forefront of what we do. How would you describe your communication skills? Rate your communication skills from 1-10.

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  30. 30.

    In your opinion, what is the difference between marketing and advertising?

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